Motion Picture News (Sept-Oct 1921)

b cr 2 2, I g 2 I 2159 ( ioon used by the Cleveland yewa-Lcudcr to illustrate a story concerning S. Barrett McCormick, Managing Director of the Allen theatre, Cleveland. Men Theatre, Cleveland, Gets Local Write-Up he accompanying cartoon illustrated a al story written by Louise Graham of leveland Sunday News-Leader, re, concerning S. Barrett McCormick, ^'er of the Allen theatre of Cleveland lis staff of assistants. The article three column head in the dramatic n of the News-Leader's issue of jast 7. Aether Matinees Attract Attention to Regun Theatre Showing le Regun theatre, New York, origii a unique mother's matinee as an exition introduction to a four days' mg of "Mother O' Mine." he opening day of the feature was adv< ised as Mother's Day and tickets good almission for all mothers were dised through all the houses and apart> within a mile radius of the theatre, make the event an unusual one, the itre purchased 1,000 white carnations ■e presented to the women as they apred at the main entrance on the free ets. hie of the advertising angles of the inee was a .statement that the theatre lid be reserved for mothers and that general public would not be admitted 1 those entitled to free admission had 1 accommodated. The net result was ; the sale of tickets had to be stopped lin a half hour after the theatre opened rhursday afternoon, lie 1,000 white carnations were exited before half the women applied for lission had obtained a flower and the lagement after exhausting supplies of rby florist stands of carnations purs 5ed all the white flowers of any descrip* which were available, but the talk ti( the event caused, kept the theatre ci vded to capacity. Grauman Stages Artistic Prologue for "Footlights" " Twenty Minutes in Venice, Calif.," was the title of the prologue number, which Sid Grauman, managing director of Grauman's theatre, Los Angeles, recently presented for the premier showing of " Footlights." The stage was dressed to show the typical Venice Beach board walk, special scenery for the purpose being painted. In a huge semi-circle on the stage, there stood the faithful snake charmer's booth, the hot dog stand, the fortune teller's retreat, the candy wheel concession and in the center of all — the bathing girl show, presented on a stage within a stage. On the smaller stage, at the beginning of the act, groups of girls in collective poses were revealed by successively drawing the curtain aside. Each group represented a particular California beach for the girls in the act had been the winners of a " Beach Beauty " contest staged by the Los Angeles Evening Express. x\mid the characteristic chatter of the beach " barkers," interposed by the songs of a male trio, the three Romanos sisters appeared in a dance creation. A parade of tiny bathing beauties followed across the stage. Then, ushered by two automobiles in which several adult beauties rode, the parade proper began, accompanied by members of the orchestra playing wind instruments, marching across the stage as an impromptu band. Previous to this, a score of civilians had filed before the booths, and three halted, peering offstage seeming to watch the approach of the parade. Whereupon each of the beauties appeared singly. In conclusion, every member of the company assembled and joined in a final chorus. Advance exploitalioti for "Dangerous Curve Ahead " which E. R. Rogers, managing director of the Tivoli theatre, Chatanooga, Tenn., recently originated Boquets Admits Patrons at Indianapolis Alhambra The Alhambra of Indianapolis used a colorful bit of exploitation for "Mother O' Mine" this week with generous recognition from the papers. During the latter part of last week it was advertised that all who would bring a bouquet to the first few showings of the film on Sunday would be admitted free. The bouquets, it was explained, were to be given to all the mothers in Indianapolis hospitals. Both the Alhambra and the mothers fared well.