Motion Picture News (Sept-Oct 1921)

dob er 22, i p2 i I 2169 ADVANCE VIEWS OF COMING ATTRACTIONS uive News From Producers 'HAT THE MAKERS SAY ABOUT PICTURES ck Jones, as he appears in his latest Pox feature, " Bar Nothin' " *)ver the Hill" Opens in Toronto Allen Theatre, Toronto, with the Fox " Over the " Monday, September 26th, to enal business, states reports that city. The local papers rally gave the picture splendid , and all indications point to successful engagement. Toronto opening was preby a spirited publicity camthat carried the exploitation e farthermost corners of the Several different kinds of cirrs were used on mailing lists, by hand distribution, and the S billboards carried a heavy er the Hill " display. t-Run Arranged on "Never Weaken" dease date on ' Never en ! ' the first of Harold ■(fs new series of comedies for '"iated Exhibitors, finds pracevery first-run arranged, and mount of bookings accomd which exceeds any previous Id Lloyd offering at the same ve time," says an announcefrom the offices of Associated itors. .;ther because ' Never Weaken ' ■ ased upon a theme peculiarly ' table to exploitation, or on ac' of the success of Lloyd's first Associated comedies, ' Now "^ver," ' Among Those Present ' ' I Do,' the fact remains that xhibitors have shown great in' in the new production, and more and more looking to •Id Lloyd for comedies which Ilutely guarantee capacity busi." declares the report. Fifth Christie Anniversary October Also Marks Tenth Anniversary of " Discovery " of Hollywood OCTOBER marks the fifth anniversary of Christie Comedies as an independent film making enterprise and the tenth anniversary of W Christie's "discovery" of Hollywood, now the film capital of the world. In 1911 Christie came West, then as the maker of Nestor Comedies, and settled down in the suburbs of Los Angeles (Sunset Boulevard and Gower Street, Hollywood) picking out a corner which has since become famous as the headquarters of Christie Comedies. Christie made pictures here several years for Universal company, and when Universal City was built, in 1915, moved with the remainder of the Universal companies. In 1916, when AI Christie, with his brother, Charles H. Christie, formed their own company, the propertj at Sunset and Gower was acquired and gradually built up until at present the Christie Film Company's studios and plant covers the entire city block and contains the most complete equipment and facilities of any company specializing in two-reel films. The first three years of the Christie company were a continual fight for recognition of one-reel films which were marked by a decided trend toward light comedy, alisencc of slapstick and an effort to tell a pleasing and entertaining and amusing story in a thousand feet of film. By the fourth year Christie's single-reel comedies and tworeel Christie Comedies, were recognized as the leaders in their field, and the fifth year marked the departure of the Christies from the independent market to a national distributing agency. Educational Exchanges, Christie still remains as an independent producer, but with unified marketing of films, considers that the " best theatres everywhere " may best be served. Christie anniversary month is being marked by intensive booking of the new series of Christie tworeel comedies which are in the Educational exchanges. Pictures already in the hands of the exchanges in the new series are " Nothing Like It," with Dorothy Devore ; " Oh, Buddy," with Neal Burns ; "In For Life," with Viora Daniel; " Exit Quietly," with Bobby Vernon ; " Falling For Fanny," with Eddie Barry; "A Pair of Sixes," with Viora Daniel and Neal Burns ; and " Pure and Simple," with Bobby Vernon. ThreeMusketeers^'Scoring Washingtonians Fill Theatre at Every Showing in National Capital UNPRECEDENTED in the history of motion-picture presentation in the city of Washington is the attendance for the first halfweek of the showing of " The Three Musketeers," with Douglas Fairbanks playing the role of D'Artagnan, at Loew's Columbia Theatre. Up to Wednesday, October 5th, more than twenty thousand people saw this wonderful United Artists production. The first performance is started at 10 A. M., and the last is screened at 9:30 P. M. From the moment the doors of the theatre are opened a steady stream of Washingtonians crowd their w^ay into the theatre. By noontime there is a " lockout," and it has been necessary for the police reserves to be present the rest of the day to keep the immense crowds in line, declares a report from the offices of the United Artists. " It is truly remarkable," said Manager Stutz of the Columbia, " with what unanimity the audi.mce express their opinions after seeing ' The Three Musketeers.' Such expressions as ' this is Doug's greatest picture' — 'the most splendid pnduction I have ever seen ' — ' truly a wonderful picture ' — ' Fairbanks makes D'Artagnan live again ' — are some of the things you hear as they are filing out. The picture has been a ' sell out ' since Sunday, and it bids fair to break all house records in point of attendance. For myself I can say that it is the greatest box office attraction ever offered to an exhibitor." Manager Stutz also said that the advertising matter and newspaper cuts supplied by United Artists Corporation for this picture are the most effective, and has used the newspaper cuts and reading matter accompanying them, very liberally in the four Washington newspapers. It is more than likely that " The Three Musketeers " will have an extended run at the Columbia Theatre. Pola Negri as the dancer in " One Arabian Night," a First National release Rothacker Film Makes Red Cross Picture ''Your Dollar Investment" is the title of a one reel film finished by the Rothacker Film Manufacturing Company, for the American Red Cross. It shows the patrons of the movies what is being done with the dollar they gave to this organization. Some of the leading men in it are Messrs. John V. Scott, Orson Smith and A. A. Sprague II. It is written for entertainment and will interest the thousands who have contributed time or money to the Red Cross. The film is being distributed through the courtesy of the Celebrated Players Corporation. Frank Urson Directing Mary Miles Minter Mary Miles Minter's first picture since her return from abroad is being directed by Frank Urson, his first at the Realart studios. The story is an original by Ewart Adamson, with a scenario by Fred Myton. Miss Minter will wear her latest Parisian gowns and hats in this picture, a circumstance that will have a particular appeal to female patrons. Louise Lorraine to Play Opposite Hoot Gibson Louise Lorraine, Century comed\' leading woman, is being loaned to Universal by Century Comedies, for Hoot Gibson's new picture. Miss Lorraine is very well known and popular in the comedy field where she has been leading her distinct type of beauty in support of well known comedy stars. Her youth and beauty and marked prowess as a horsewoman won her this new honor.