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October 22, 1 g 2 1
2175
Release for Oct. 23
New Series of Lloyd ReIssues Offered
THE success with which the reissued Harold Lloyd one-reel comedies were accorded by exhibitors everywhere has caused Pathe to release a second series of the comedies. The new series of ten Lloyds will be released October 30, the first offering being " Pistols for Breakfast " As with the first series, these pictures will be released one each week for ten weeks. " Just Dropped In " will be the second release, with " Crack Your Heels," " The Marathon," and " Back to the Woods " following.
In addition to Lloyd, the reissued series boasts of a three-star combination, besides the funmakers whose ensemble antics have set a new standard in comedy. Bebe Daniels, now a star in her own right in feature productions, plays opposite Lloyd; and "Snub" Pollard, featured in Hal Roach comedies, is the spectacled star's running mate in each offering.
Goldwyn Campaign Nets Record Bookings
The real and cumulative effect of Goldwyn's national advertising campaign for the two Rupert Hughes master-pieces, " The Old Nest " and " Dangerous Curv e Ahead ! " is becoming more apparent each week, says a statement emanating from Goldwyn headquarters. Each photoplay has received more than 1,000 bookings, for showings within four or five weeks of the release date, before the pictures had been released and while the advertising campaign was in progress.
Playgoers
PORTO RICO is the location of " Tropical Love," the title of the next Playgoers Picture release distributed through Pathe. It is a five-reel production directed by Ralph Ince. The release date is announced as October 23rd. The star is Rulh Clifford, who is supl)ortcd i)y Reginald Denny. Other well known names in the cast include Fred Turner, Huntley Gordon, Ernest Hilliard, Margaret Fitzroy, Paul Doucet, Catherine Spencer, Carl Axzel and Margaret Seddon. The original story was called " Peaks of Gold," from the pen of Guy McConnell, who has written many vivid yarns of the South Seas.
" Tropical Love," according to a report from Playgoers Pictures, will be a regular release on their " three-a-month " basis, which is finding a ready market throughout the countrj-.
Director Ralph Ince took an entire American company to Porto Rico and produced "Tropical Love" in the exact location called for by the script. The finished picture proves this assertion, for its sct
ROY H. HAINES, Cincinnati manager for First National, shares the spirit of optimism expressed by many other field managers of the First National organization. Moreover, Mr. Haines believes that prospects as presented in his own territor>-y are typical of the general outlook throughout the country, and consequently his statement of conditions in Ohio is made with reference to the country at large as well as to his own particular territory. When questioned as to the reasons for his optimistic forecast, Mr. Haines replied :
"To begin with Southern Ohio is no different from any other section of the country," said Haines, " and the depression here has been no worse, nor have conditions been any better than elsewhere.
" When we say ' depression ' we should qualify our statement, for if >ou analyze a number of amusement enterprises, j'ou will readily find no depression, but on the other hand, a wonderful business.
" The summer parks in Cincinnati have never enjoyed such prosperity as has prevailed since the l)cginning of their season in early May. Capacity crowds have ruled afternoon and night, from Sunday to Saturday. Our Zoological Gardens, the finest in this country, report the most suecessful season in the past fifteen years. All other out-of-door places have been served likewise.
" In August during the height of the so-called depression. Babe Ruth Day attracted to the local ball park a crowd of 25,000 and on Monday too. Just recently a circus played a two-day stand in Cincinnati and established a new record, or to be more exact two new records.
" First, they showed to more people in two days than had any other circus in the history of the city, and second, the latest performance of the final night, found so many people on the show grounds unable
"Tropical Love," luce Feature, for Early Release
tings of palm trees, sugar-cane fields and tropical landscapes bespeak their actuality. The feature is replete with touches of Porto Rican native life, notably the action which is centered in the sugar cane fields, with hundreds of workers and several of the picturesque oxcarts used to transport the raw product.
" Tropical Love " is described as a production which reflects in an adventuresome story the alluring call of the tropics, where blue misty hills beckon the adventures with the promise of riches.
Ruth Clifford plays the part of a half-wild Porto Rican girl in whose veins flows the blood of white parentage. Reginald Denny has a wonderful part as a romantic, rollicking devil-may-care " down-andouter," a derelict of culture and civilization, who has listened to the
Advent of Cool Season Brings Public Back With a Rush
to gain admission that a third performance was given. Imagine it. So many people clamoring for admission, at 50 cents and a dollar too, don't forget that, that an extra show was necessary.
" Of course, where people are spending their money in such volume in a direction, other businesses are likely to suffer, and one of them has been the motion picture.
" But, it demonstrates the people are still spending their money for diversion, and will always continue to spend it, and with the approach of cooler weather, conditions are
A scene from " Queenie," the new William Fox production, starring Shirley Mason
call of the tropics and fallen under its fatal spell.
It is said that the posters reflect the atmosphere and the l)road splashes of color associated with the tro))ics and are both colorful and alluriuK to those who buy their annisenieiits from the pictorial display of a theatre's lobby.
\\ itliout going into the details of Guy McConnell's story, it terminates in a spectacular hand-tohand encounter between Reginald Denny, the hero, and Huntley Gordon, who, as an unscrupulous American, is trying to secure the girl's plantation. The denouiment occurs when the truth of the heroine's white blood is estalilished and this strange, beautiful, exotic creature of the tropics finds happiness in the arms of the adventure seeking drifter. It is terminated with an intensity of interest seldom matched, and Playgoers Pictures declare that it is a feature of amazing beauty, set in the romantic land of its telling, replete with heart interest and suspense, and far removed from the common nm of feature productions.
suing to show vast improvement in the photoplay field. It cannot be otherwise. Business may not be what it was during the war days, and show me anyone who expect such business again, but 'normalcy' will be back in Southern Ohio this fall, and winter and of that there is absolutely no doubt.
" We have seen indications of it here in Cincinnati already with only one or two nights or days of cool weather. On a Sunday, two weeks ago when the weather was more suitable for indoor amusement, than out-of-doors, what was the result? Every solitarj' motion picture theatre in the city was holding 'em out afternoon and night.
" Similar conditions existed in other sections of our territory, so I am more optimistic than ever, if that were possible.
Paramoun 's "Forever" Screened for Charity
LEADERS of New York society have evidenced keen interest in the special showing of George Fitzmaurice's Paramount production, " Forever," adapted from George du Maurier's play, " Peter Ibbetson," which will open the new ballroom of the Hotel Plaza Friday evening, October 14.
The entire arrangements are in the hands of the Film Mutual Benefit Bureau, which was organized to assist the American Committee for Devastated France and the Maternity Centre of New York. An elaborate prologue is being prepared under the direction of Hugo Riesenfeld, and in which society people will take part, dancing in costumes of the period of 1840.
Ohio Manager Voices Optimism