Motion Picture News (Sept-Oct 1921)

October 22, i p 2 i 2185 EXHIBITORS' REPORTS ON N E fT RELEASES What the Big Houses Say E~ARLY RETURNS FROM IF E E K RUN THEATERS FAMOUS PLAYERS Affairs of Anatol — Splendid picture. Women liked it especially. (Middle West.) Unquestionably De Mille's great, , J est, from every standpoint. A real 1,1] J hit with me. (Middle West.) Going good on third week. Had splendid run here. (East.) ii m iroiffli milk i 510 Mo spapt 'Tea ;iao rettiii > Va, epMi ducb A money maker. Did so well the first week that it was held over for a second week and is still going good. (Middle West.) Sure fire attraction. Doing t'lne business, on second week of run (West.) Simply great. Went over splendidly. Eager crowds thronged the box office every performance. (East.) It sure did go over big. People just rave about it. Held for another week. (Middle West.) Passing Thru — Douglas MacLean always draws a good house here, and this picture was no exception. (Middle West.) Ordinary picture for MacLean. ■^ir Did good business. (West.) Fair picture with business about average. (West.) Cappy Ricks — A fair picture which attracted good business on account of the :!tar's popularity. (East.) ■'}■ ]J> rin; ■ Sm in an iici le, hi if. ai nderfi CtfJl After the Shoiv — Fair. Receipts pretty good. (East.) This went over big at my house. Audiences well pleased. (East.) The Great Moment — Gloria Swanson's popularity strong enough to carry her by in most anything. This is pretty good and went across nicely. (East.) \m The Great I m personation Business slumped at the end of ancisc .Men '11 the week run. Average program picture. (East.) The W Oman God Changed — Played this second run to the i)iggcst house in town for a week, and with a special lobby and some snappy exploitation, put it across. (Middle West.) The Golem — Business was fine, capacity day and night, during Jewish holidays. Matinees fell off last three days but nights continued big. Will hold over another week. (East.) Footlights — Played in conjunction with "The Idle Class" and the double feature drew capacity house all week. (Middle West.) FIRST NATIOiSAL The Sign on the Door — Had fine business on this feature. Very entertaining. (East.) The Playhouse — Keaton going over big. Large box office value. (Middle West.) IVedding Bells— Empty. Could have been told better in one reel. Receipts average. (East.) Bits of Life — Excellent attraction, though a little hard to follow in spots. En Oru* in « gin* "bit* thei* ou!>C3rs on '.tik fiction honion • book u»>>"-r outh*i» bMn tnipired by tcmr r^'Mt v^ii* e' lif* luclf— a«<] '^ho noght md wTitlfn It M-itn LSr itmolicity and dow«i of I m3»tvi -A CERTAIN RICH MAX' i>u tuch • book NnditjtiucoeMliaAMmcd for Wi^ • ttm Alieti While • repute lion tt on* rti 1 tuthorvof to<1a> It » )U« —with all it« tlncffritv and hypocriav • l» jovi and iu aorrowa— with a frcai 'ovt awaepmg avervthinr baforo it u> a ir.iiniphani climax STARTING MONDAY -ONE SOLID WEEK -^NO LONGER! titled to rank beside " Mickey " Ncilan's best. (Middle West.) Scrap Iron — First class picture. And it went over big. (Middle West.) Idle Class — Extra large business on this production. Consider this a great picture. (Middle West.) METRO Home Stuff — Good work by Viola Dana, but terribly rotten support. Very amateurish, as a whole, and was received in that manner by audiences, as shown by receipts. (East.) GOLDWYN Dangerous Curve Ahead — More pictures like this ;ind the industry would get back to normalcy quicker. Just as strong a box office magnet on last day as first. (East.) The author of " A Certain Rich Man " gets the headlines in this display by the Reoent theatre, Wichita, Kansas. Some good newspaper exploitation put this one across in good style. A lively business all week. (Middle West.) A knock-out. Did big business on it. (Middle West.) Fairly good business and entertainment with this picture. (West.) Very good picture, although we had poor business during run. (West.) Mediocre production. Business little above average. (West.) Ace of Hearts — A bit unpleasant in spots, but it drew well for first three days. Fell off toward the end of the week. (Middle West.) FOX The Night Horseman — A fair, if typical Mix attraction. Nothing to get excited about — but it got by. (Middle West.) A Virgin Paradise — Good production. More than usual business with it. (West.) Over the HillTwo weeks to good business and pleased audiences. (West.) The Silver Lining — Average production. Business was fair during run. (West.) Big Game — An average picture, on which we had poor business. (East.) A Trip to Paradise — A very usual picture. Average business. (East.) WARREN Girl From God's Country — The slash-bang stuff drew its followers. Receipts fair. (East.) Rather crude in spots. But it went over very well. (East.) ASSOCIATED PRODUCERS The Cup of Life — An ordinary picture with the usual business. (Middle West.) ROBERTSON-COLE One Man in a Million — Fine play. Should be more pictures like it. (Middle West.) UNIVERSAL Moonlight Follies — Going very big. Capacity house at performances. (West.) Fair. Nice introduction to a star I believe will amount to something if she has a chance. (Middle West.) Marie Prevost has a good following here, the picture attracting a good attendance for a week's run. (Middle West.) STARTING TODAY FOR ONE WEXK THE BIG SUPER-SPECIAL With the Wonder-ChJd RICHARD HEADRICK > FIRST NXnONAL AITRACTION FOUR STARS Barbara Caatlelon, Uwl. Stone. William Detmond and Dickie Headrick Thia ia the atraneaat atory yeu i aaw 00 the screen. It i lion in New York — you will like it SURPRISING PRICES ADULTS. 2Sc CHILDREN, 10c Entertain Your Frienda at the Matinee Press book materials and a little type was used by the Orphevm theatre, Oklahoma City, Okla., to build tMe display for " The Chilli Thou Oavest Me."