Motion Picture News (Sept-Oct 1921)

2196 Motion Picture News Peter Magaro standing at the side of his theatre in course of construction The new $130,000 Regent being erected at 410-412 Market Street, Harrisburg, Pa. magnificent marquee, the ceiling of which will contain 2,100 electric Hght globes, installed by C. W. Eisenhour, of Harrisburg. High above this marquee, on the front of the building, will be a huge, ornate illuminated sign to announce in electric lights the headliners of each bill offered in the theatre. The lobby will be open the full length of the marquee, and in the centre will be a Colonially designed box office, with artistic glass dome. The floor of the lobby will be of tiled mosaic and from either side will rise the beautiful Itahan marble stairways leading to the mezzanine floor within. The stairs proper and the accompanying balustrades will be in Italian Breche-Pavonazzo marble, specially imported for the Regent by Alexander Pelli & Co., New York City, who have the contract for the stairways and tile work. Imported grey Napolian marble is to be used for the walls and wainscoting. Beauty Plays Important Part in New Harrisburg, Pa., Movie Theatre Shows What Can Be Accomplished in $130,000 Building completed before Thanks Genuine Italian marble stairways are to lead from either side of a most attractive lobby to the mezzanine floor of the new Regent Theatre, now being constructed by Peter Magaro, the owner, at 410 and 412 Market street, Harrisburg, Pa., and everything else in the $130,000 building is to be of a corresponding degree of magnificence as shown by the plans of the architects, Lawrie & Lappley, 2nd and Locust Sts., that city. The walls and much of the steel and concrete structural work already are in place and the contractors. The Central Construction Company, of Harrisburg, are working both day and night, using electric arc lights after dark, in a race to have the beautiful motion pic ture palace giving Day. The theatre, on a site 250 feet deep with a Market street frontage of 60 feet, is expected to be the most elaborate in Central Pennsylvania. It will have a seating capacity of 1,800, for while the floor space easily could be made to accommodate 2,200 chairs, it is the purpose of the owner to conserve the comfort of his patrons by avoiding crowding that would come through placing the chairs too close together. These seats have been ordered from the American Seating Company of Chicago. In the front of the theatre extending completely across the sidewalk will be a Parkway, Texas, to Open The Parkway, the sixth and newest of the Dallas, Texas, chain of Foy neighborhood theatres, is scheduled for opening in the near future. The Parkway is housed in a new theatre building directly in front of the State Fair of Texas and seats over 800. One of the unique arrangements is a nursery set apart in the balcony where mothers with babies in arms can see the show and their babies at the same time. One portion of the balcony is reserved for smokers. Sanitary drinking fountains are conveniently located in various parts of the theatre. Two Powers 6-B machines with " type F. " lamphouses, including their new mechanical governor speed control, lenses, snap-lite, will furnish the pictures, while a 50-50 ampere double arc electric generator set will be the chief part of the electric devices. A Minusa Gold Fibre Screen is used. The front and lobby will be very attractive with attractive color designs, with an absence of the usual three and six-sheet posters, because the advertising will be confined mostly to cut-outs and photographs. The theatre will be strictly fireproof, modern and up to date in ever\^ paricular. — Nodgt. Plan Fairfield House Town Clerk Joseph I. Flint of Fairfi.eld, Conn., is an addition to the motion picture promoters of southwestern Connecticut, having completed arrangements to give his home town, suburb of Bridgeport and summer home of many New Yorkers, a modern playhouse. Plans for the theatre are now being drawn. It will be 64 by 112 feet, of brick, hollow tile and steel construction, provision being made in the building for eight stores. The auditorium of the theatre proper will be two stories high. The entrance will be attractive, being flanked by tall columns and surmounted b)'^ a dome. The seating capacity will be about 800, including the balcony. — Agard. Plan $350,000 House for Indianapolis A $350,000 photoplay theatre, seating 2,000, for Indianapolis, to be located in the heart of the north side residential district, and several miles out of the business district, is planned by the Boulevard Theatre Company, just organized. Those behind the venture are W. T. Petty of New York City, who says he represents Eastern capital ; John H. Bookwalter and Frank H. Krause of Indianapolis, and State Senator Don P. Strode of Kokomo. Tentative approval by the board of park commissioners for the location of the theatre on Fall Creek boulevard has been obtained. One of the features of the equipment will be a large parking space at one side of the theatre. The park commissioners raised the objection that the parking of automobiles in front of the theatre during show periods would congest the boulevard and the parking space was the answer. — Lawler.