Motion Picture News (Sept-Oct 1921)

2198 Motion Picture News Example of the great light throzvn by Sun Light Arc Lamp. This view shows the reflection from a theatre front of the light from one lamp Sun-Light Arc Lamps in Demand for Openings " During the past two and a half years the Sun-Light Arc Lamp, Studio Model, has revolutionized illumination incident to the making of motion pictures, with the result that today it is being used and endorsed by producers, directors and camera men the world over," states C. G. Nesbitt, salesmanager of the Sun-Light Arc Corporation. " Years ago electricity in the form of illumination was recognized as a powerful advertising medium — the electric sign at once became famous. Now the new Sun-Light Arc Lamps giving 100,000 candle power pure sun-light are available to every theatre owner for exterior illuminating and other purposes. These lamps consume but 150 amperes direct current at 90 to 145 volts, and are revolutionizing extenior building illumination and other forms of exterior lighting just as completely as they revolutionized illumination in the production of motion pictures. "As an advertising medium this new SunLight Arc Lamp is without equal, because it is possible to floodlight an entire building in pure sun-light or in any color of the rainbow, either stationary or revolving, or a combination of pure sun-light with other colors. For example, one of these lamps will light up an entire theatre front so that its architecture will stand out in more bold relief than in daylight. A building so illuminated will dominate the district in which it is located. " Exhibitors who desire exploitation of iheir theatres and the pictures presented by them will find unlimited possibilities in the use of these lamps, especially when coupled with their regular press copy. " Although the new type of lamp has been on the market hut a very short time, owners and managers of theatres have been quick to realize the many advantages to be derived from the use of them, and many recent users have found the;n to be productive of the desired results ; namely, putting the house over and at the same time increasing box office receipts. " The Sun-Light Arc Corporation has recently executed contracts for Marcus Loew in the opening of the magnificent Loew State Theatre at 46th street and Broadway, also in the opening of the Loew 83rd Street Theatre; Max Spiegel of the Strand circuit in the opening of the Sheridan Theatre in Greenwich Village; the Shuberts upon the occasion of inaugurating a vaudeville program at the Winter Garden; B. S. Moss in opening his beautiful new Franklin Theatre. The lamps were also used by Mr. Moss for exploiting the opening of the feature picture "Why Girls Leave Home" at B. S. Moss Broadway Theatre, with much success. " These new Sun-Light Arc Lamps have therefore proven to be ver>' practical, and in that they are being offered at attractive prices Sun-Light Arc Corporation believes it will enjoy a very large volume of business in these new fields." Announce Program for S. M P. E, Meet Tentative program of the fall convention of the Society of Motion Picture Engineers, w^hich will be held in Bufifalo, N. Y., on October 31, November i, 2 and 3, indicates that the " bigger and better " meeting will be all that has been promised. Election of officers will take place at the annual meeting, to be held at the same time as the convention. Opening exercises will start the convention at ten o'clock on Monday morning, October 31. This will be followed by the address of H. A. Campe, president of the society, and by reading of the minutes of the last meeting. The morning program will be concluded by the election of officers. At the afternoon session a report of the papers committee will be made, followed by the paper of Dr. W. E. Story, Jr., on " Comparison of Large and Small Condenser Systems." The paper of H. N. Ott on " Optical Glass " will be read. A trip will then be made to the factoiy of the Spencer Lens Company, and the theatre party will be held that evening. On Tuesday morning the following papers will be given: "A Point Source of Light," by C. A. B. Halvorsen ; " Indus trial Mechanigraphs," Harry Levey ; ■' Analysis of Motion," by Charles P. Watson, and " Taking Pitcures at 1500 Exposures Per Second," by C. Francis Jenkins. In the afternoon a trip will be made to Niagara Falls. Reports of all the committees will be made at the Wednesday morning session. In the afternoon two papers will be read, " Effects of Studio Lights on the Eye," by L. A. Jones, and " Photometric Measurements to Determine the Lighting of a Motion Picture Studio," by Dr. W. E. Story, Jr. A banquet and entertainment will be held at 7.30 o'clock in the evening. On the concluding day of the convention the papers will be : " Standard Reel, the Need for Impovement as Regards Film Reels," by F. H. Richardson; " Testing and Maintaining Photographic Quality of Cinematrographic Emulsions," by Dr. A. B. Hitchins, and " The High Intensity Arc Lamp," by A. D. Cameron. The afternoon of the last day will be open. Painting Screen Helps This Exhibitor How he solved his screen problem by using one of the late products to be placed on the market is told by J. Jacobs, proprietor of the West End theatre, at Fiftysecond and New Utrecht avenue, Brooklyn, N. Y. Mr. Jacobs operates a neighborhood house, which has a capacity of eight hundred and fifty. For some time he has not been satisfied with the old aluminum screen which he had in his house. Simplex machines are used to project to pictures at a throw of no ft. on A. C. current. Several weeks ago Mr. Jacobs painted his screen with Major Lite White Hightone paint, and now he declares that his problem has been solved. " The public is the final judge," he declared. " Seats in the front and front sides were never used ; the patrons did not like those in the extreme rear of the house, either. Now they get a good picture wherever they sit. The picture is more distinct and the details are brought out better. The results obtained from the paint are verj' satisfying." Mexia House Gets Equipment A. Y. Wade, of the Opera House at Mexia, Texas, has purchased complete booth equipment from the Southern Equipment Company of Dallas, Texas, which included two of the latest Power's six machines and a rectifier. A Minusa cold fibre screen was also sold to Southern Enterprises for the Strand theatre at San Antonia, Texas. — Nohle. Reopen Gem, Fulton, Mo, The Gem theatre at Fulton, Mo., owned by J. R. Pratt, which has been closed for more than a month, during which time extensive improvements have been made, was reopened last week. — True.