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Ideas Worth Borrowing
Sporting Goods Store Dresses "Big Game" Window
During the run of "Gig Game" at the Strand theatre, Minneapolis, a local sporting goods store was induced to cooperatein dressing up a catchy window display for the feature.
The window showed the interior of a cabin, in which was everything from bear pelts to poker chips, from snowshoes and rifles to thermos bottles and cartridge belts. A big twenty-two by twenty-eight lobby still decorated the wall. In the right side of the window was a card reading, "When hunting BIG GAME use Warner's hunting equipment. When seeing BIG GAME go to the Strand Theatre." Another card, bearing three smaller lobby stills and reading matter similar in effect, was placed in the left hand side of the window.
Motion Picture News
Howard Theatre, Atlanta Presents Elaborate Prologue
For " The Affairs of Anatol," at th< , I Howard theatre, Atlanta, recently, Man aging Director Enrico Leide arranged £ prologue that was beautiful and in thorough keeping with the picture itself.
The episode of the Green Fan Cafe was chosen as the base of the prologue. The stage set, when the curtain first rose, was the usual hectic cafe arrangement — the center of the dance floor being most in evidence, with just a table on either side to indicate the cafe arrangement. At the back of the stage was a huge green fan.
As the curtain rose the voice of ; woman was heard, singing.
Then two popular young Atlanta people, very prominent in Atlanta society and pupils of a famous dancing teacher, danced on, offering an original and specially arranged dance number, which was very well received.
As the dance ended, the big green fan at the back of the stage closed, to reveal a tableau. The lights on the dancers died off, and the spot was centered on another young girl, clad in the typical " Follis costume," all in white, who was ** blowing bubbles," balloons, painted in pastel colors, which the girl balanced and played with in a joyous, carefree manner.
The song which was sung throughout this little act was the " Mem Widow Waltz-Song," and the spirit of it was maintained throughout the prologue, which was beautifully staged and represented a considerable expense. But Managing Director Leide feels that the results obtained were in fine proportion to the expense incurred.
Top cut — An advance prologue stunt originated by W. Lamed, manager of the Victoria Theatre, Tainaqua, Pa., for his shewing of " The Affairs
of Anatol" and explained by the illustration.
uj sinuun una exyiameu t'y inc iiiusiruuuit. Center cut — Lobby display on "The Affairs of Anatol" when this picture played the American Theatre, Bellingham. Wash Bottom cut — Lobby display for Paramount week originated by J. IV. Lamed, manager of the Victoria Theatre, Bloomsbt
sburg, Pa.