Motion Picture News (Jan-Feb 1922)

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January 7 , 1922 347 “FOOLISH WIVES ’? Other exhibitors have said that I will be justified in asking terms that have never been dreamed of before. One man said, “Your company has done a thing no other concern ever dared to do. You are entitled to recognition for this. You are entitled to the very highest limit every exhibitor can give you.” It was this exhibitor who suggested that I ask you to make your very highest bid for “Foolish Wives”. Will you do it? Will you smash all precedent and tell me the very limit you can stand in order to have the honor of being the first to present the first million dollar production in your city? Will you demonstrate that my policy of giving moving picture theatres first chance is the right policy? With so much at stake I naturally reserve the right to accept or reject your bid; in either event, I am going to receive it in the best of faith, just as I ask you to accept this announcement. Universal Film MTg. Company T* y,T