Motion Picture News (Jan-Feb 1922)

Record Details:

Title:
Motion Picture News
Date:
Jan-Feb 1922
Publisher:
New York, Motion Picture News, Inc.
Volume:
Motion Picture News (Jan-Feb 1922)
Leaf #:
00036
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Motion Picture News was the leading film industry trade journal during the 1920s. Founded in 1908 as a counterweight to the dominant Moving Picture World, the News was the voice for the independent, non-Trust, producers. Later Motion Picture News expanded its coverage to the entire industry, supporting the independent exhibitor with objective film reviews, summaries of programs at theatres across the nation, activities of regional exchanges in the cities with regional exchanges, and excellent coverage of the coming of sound and screenings and stage shots at the major New York City theatres. -- David Pierce, 2013
Date Added:
September 21, 2023
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Motion Picture News All right, Mr. Quigley! We hasten to accept, for our part, your suggestion to lay before the Associated Motion Picture Advertisers our audited circulation in New York State and your recently published report for the State (compiled, we assume, from a recent circulation round-up by your field solicitors). But why talk only of New York State or any one State or City? The A. M. P. A. members are interested in NATIONAL circulation, are they not? All of our advertisers are: we assume that yours must be. So we suggest that an ENTIRE audit of the circulations of the Exhibitors Herald and Motion Picture News be made. But our audit, Mr. Quigley, has already been made. It is in the hands of every member of the A. M. P. A. It was made by the Audit Bureau of Circulations, formed and maintained by the leading advertisers of the country for the very purpose you now suggest. Included in this large association are such advertisers in the motion picture field as Westinghouse, General Electric, Dupont, American Radiator, National Terra Cotta, etc. (all of whom advertise in Motion Picture News and not in Exhibitors Herald). The prominent national advertisers got together seven years ago and formed this Audit Bureau of Circulations so that they could get the exact truth about circulations and not have to rely upon publishers' statements like the one you have just made for New York State. They employ expert investigators and have all the requisite machinery. Their reports are made for all reputable magazines and accepted by all advertisers and advertising agencies. They are standard. Why, may we ask, do you not submit vour circulation to the Audit Bureau of Circulations? Why haven’t you done so before? These are frank questions that deserve a frank reply. We only ask them because you have led yourself into the position of forcing them from us, and, it seems to us, forcing yourself to answer them. WM. A. JOHNSTON.