Motion Picture News (Jan-Feb 1922)

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462 Motion Picture News Are You One of the Very Few Exhibitors Who Still Persist in Thinking They Can Get Along Without the News Reel? DO YOU KNOW that some of the biggest exhibitors in the country give the news reels credit for fifty percent of the drawing power of their program? DO YOU KNOW that more people every day, everywhere, are demanding from exhibitors as their right, world news in picture form? IN PROOF OF THESE FACTS we tell you that International News’ sales have jumped in leaps and bounds in the last year and new contracts are coming in daily. There are still a few isolated cases where exhibitors are not playing this news reel and where perhaps their patrons have not yet made a demand for it. But it will come — the germ of picture news desire is in the air, it is sweeping the entire country, and there isn’t a chance that any community will escape. DON’T let the feeling get a foothold in the minds of your people that you are depriving them of something they ought to have. Even a few dissatisfied customers can create an army of malcontents; AND WE DON’T HAVE TO TELL YOU THAT IT’S MUCH EASIER TO KEEP PATRONAGE THAN IT IS TO BRING IT BACK AFTER IT STARTS TO DRIFT AWAY. Keep your people satisfied. Give them what they want. NOW IS THE TIME TO BOOK. INTERNATIONAL NEWS Released through UNIVERSAL