Motion Picture News (Jan-Feb 1922)

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January 14, 1922 517 Knock-out ‘ Sheik” Window 1 IIIIIIIHIIIIIIIIIIHK *3 ' I ' HE knock-out of “ The Sheik ” windows to date was the drug-store tieup in Topeka, Kansas, executed by Ray Jones of the Orpheum Theatre. Shears cut-out all the little Arabs and horses from the Paramount posters and there was as many persons in the paper caravans as there were in the picture. Stripped tents, and sand on the bottom completed the scheme. The drug store also added a perfume display with a cleverly worded card: The illustration below shows the dindow display which Mr. Jones originated. Left — Motor cycle ballyhoo for “A Connecticut Yankee” which the Majestic theatre, La Crosse, Wis., used during its recent engagement of this picture '■ Above — Window display on “ The Sheik,” by the Orpheum theatre of Topeka, Kansas. Story appears on following page. Oval Insert — Lobby decorations on “ The Gilded Lily,” originated for the shoiving of the picture at the Circle theatre, Portland, Ore. Left — Classy lobby display on “ The Sheik,” by Raymond Gallagher, manager of the Hozvard theatre, Atlanta, Ga.