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Motion Picture News (Jan-Feb 1922)

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January 14, 1922 547 WHY >be RAVEN HAFTONE SCREEN BEEN INSTALLED IN THE PALACE MAJESTIC AND THE MIDWAY THEATRES DALLAS , TEXAS ASK THEM ASK OUR DISTRIBUTORS ASK US RAVEN SCREEN CORPORATION One Sixty-Five Broadway New YorK TF Keith’s Theatre . r ■ toledo, ohio_ £ i' • JAN im Reserved Seat Tickets for BIG PICTURES There are a great many really big productions available today by exhibitors. These are productions that in the past would have been road shows, either not playing your town or playing the opposition combination house. You can give these special productions the proper presentation right in your own theatre. The secret is RESERVED SEATS. “ The Birth of a Nation,” “ ’Way Down East," “ The Pour Horsemen,” “ Over the Hill,” “ The Old Nest,” and many other unusually big pictures must be played with reserved seats. They are too long for a grind show. They must be presented at advanced prices, and be put on in real showmanship manner. Are you able to handle the big pictures? The Reserved seat policy will make for success. Advise us your seating capacity and we will be glad to quote you prices and send you samples. Write for our leaflet Pictures.” ' Reserved Seats and Big WELDON WILLIAMS & LICK rOKT SMITff, AS/C. World's Largest Two-Color Reserved Seat Ticket Printers lran&ferteK IL^ briefly Told TRANSVERTER changes alternating current into a direct current which gives five times more light. TRANSVERTER double arc type, provides two arcs of equal light value simultaneously, making possible a perfect dissolve. TRANSVERTER permits changing the arc amperage for light or dark films by turning a simple control. TRANSVERTER eliminates effect of line current variations. TRANSVERTER arc amperage is maintained constant and steady because of its automatic voltage regulation. TRANSVERTER is economical, giving a perfect arc without the aid of ballast. TRANSVERTER meets every requirement of artistic projection. The Hertner Electric Co. 1900 W. 112th St. Cleveland, Ohio