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Motion Picture News
1. The most consistently good program of motion pictures on the market.
2. Business methods that can be compared only to those utilized bv the biggest and most successful business concerns in the mercantile field.
3. An association with them since their business inception that has been a series of pleasant and profitable relations.
■Those three reasons are the biggest ones I can think of when anyone puts the question to me about why I show Paramount pictures. There can be a whole lot said about each one of these reasons, too, but boiled down it amounts to just that.
BY “ MOST consistently good program,” J mean that day in and day out Paramount pictures are leaders in the field, and further, the exhibitors aren’t the only ones who know it. Through some reason or other, that all of us know is nothing more or less than a wonderful advertising campaign on a nation-wide basis, the people of the United States are just as familiar with the word Paramount as they are with a certain brand of nationally advertised soap and a well-known chewing gum.
Paramount has offered the product to back these big campaigns, and consequently they are reaping the benefit, together with the exhibitors, today.
When I book a picture or have any transactions with a film exchange, I like to have it on a strictly business-like basis. I find the same kind of business methods in vogue in the Paramount office as I did in the biggest mercantile concerns when I was doing business in that field. There is no bartering, no haggling and everything seems to run off like clock-work insofar as service is concerned.
My relations with the Paramount exchange, as I look back over it, has been nothing but a series of pleasant relations. I have been doing business with them as long as anybody — ever since their inception, and am in a mighty good position to know whereof I speak.
Consistency of product, sound business methods and courtesy and fair dealing will come pretty close to winning in any field. Paramount has all of these attributes, and — they’re winners !
PAUL SCHLOSSMAN Muskegon, Mich.
Regent, Majestic, Rialto, Elite and Strand Theatres
Here Are Some Current paramount Gpictures
CECIL B. DeMILLE’S “ Saturday Night ” GEORGE FITZMAURICE’S “Three Live Ghosts” BETTY COMPSON in “ The Law and the Woman ’ AGNES AYRES in “The Lane That Had No Turning ”
POLA NEGRI in “The Last Payment,” UFA Production
BEBE DANIELS in “ Nancy From Nowhere,” Realart
GLORIA SWANSON in “Her Husband’s Trademark ”
WILLIAM deMILLE’S “Miss Lulu Bett ” WANDA HAWLEY in “Too Much Wife,” Realart CECIL B. DeMILLE’S “Fool’s Paradise” WILLIAM S. HART in “ Travelin’ On,” Wm. S. Hart Production
BETTY COMPSON in “The Little Minister” ELSIE FERGUSON and WALLACE REID in “Forever,” GEORGE FITZMAURICE Production
“GET RICH QUICK WALLINGFORD,” Cosmopolitan Production
MAY McAVOY in “Through a Glass Window,” Realart
FAMOUS PLAYE RSLASKY CORPORATION . .
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