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New York ,
Chillicothe, Ohio,
Los Angeles
^ the exhibitor's
dollar.
L
ET’S analyze the picture industry in terms of geography.
Chillicothe, Ohio, represents the public that pays its quarters to fifteen thousand exhibitors who, in turn, pay their dollars for motion picture productions.
Los Angeles typifies the studio where is to be found the creative brains that is solely responsible for the entertainment that is placed upon the Chillicothe screens.
New York — well, New York means a certain quantity of hard-working, capable sales and exploitation brains helping both Los Angeles and Chillicothe, AND — a host of highways and byways, cow-paths and lanes leading to middlemen, incompetents, relatives, wasters, and hangers-on of all sorts.
Now how about the “ exhibitor's dollar ” ?
How is it split — geographically speaking — after it leaves Chillicothe, Ohio, or the box-office of Fred Quimby, in Fort Wayne, “Doc” Horator, in Toledo, Gene Pearce, in New Orleans, or your box-office?
Remember, that dollar has been paid for motion picture entertainment; for motion picture entertainment delivered, and to encourage and promote better, more artistic, more profitable future motion picture entertainment.
How is it split?
Well, in the past, Los Angeles — meaning the actual creative brains back of the motion picture — has received about fifteen cents of that dollar; the real sales and exploitation brains in New York have had a few paltry pennies dropped in their hats; and practically all of that dollar has gone arolling down —
“ the highways and byways, cowpaths and lanes leading to middlemen, incompetents, relatives, wasters, and hangers-on of all sort.”
Isn’t it a crime?