Motion Picture News (Jan-Feb 1922)

0 28 Motion Picture New Three scenes from “ Conceit ” showing the action and atmosphere to be found in the Northwoods episodes. “ Conceit ” May 1 As atmosphere your ushers may he attired in Northwoods costumes, and the interior of the theatre can be trimmed up to match at a small expense. As a prologue number French-Canadian songs sung by trapper-attired artists are suggested. The stage setting can be copied from one of the many wonderful backgrounds of the picture or may be of the camp-fire variety. The latter is so simple that even the smallest theatre can build some suitable effects. If you choose to sell the picture from its theme angle, then quite opposite plans should be followed. Your newspaper displays should be well worded and play for interest in the picture as a problem that is to be solved. You will make much of the title, discuss the amount of ego that mankind is alleged to possess, moralize on physical courage, present your hero as a man who tried to make his friends think he was the kind of a person he would liked to have been and announce that your picture has a message. For your cut illustrations choose those scenes which have the urban locale and keep away from the melodrama to a considerable extent. Feature your players, giving Mrs. Hopper, Charles Gerard and Maurice Costello equal billing with the role of the hero, talk about the picture being a special, etc. Your selling talk should be epigrammatic and possibly a bit cynical. For outside advertising use the stock paper available and plenty of stills in your lobby. A very effective cut-out may be made from the producer’s 24-sheet. As a presentation number one of the ensemble scenes of the picture presents suggestions. A replica of the lodge interior as a stage setting would be suitable. Then with your cast in the togs of the idle rich when rusticating, a program of music, vocal and instrumental, could be worked up. Hunting songs, snatches of opera, and other numbers that this sort of people might be expected to know are suitable. If you desire to get some scenic effects, a mountain drop in perspective Sold from Two WHO’S WHO IN THE PICTURE = HEDDA HOPPER — Born, Pittsburgh, Pa. Educated there. Stage career with Selwyn, Henry Harris, Shuberts, Arthur Hopkins, “ The Quaker Girl,” “ Be Calm, Camilla.” Screen career Goldwyn, George Cohan’s “ Seven Keys to Baldpate," Anita Stewart’s “ Virtuous Wives,” ” The Third Degree,” Select’s “ The Isle of Conquest,” with William Faversham in Selznick’s ” The Man Who Lost Himself,” and in “Conceit.” Height, S feet 7 inches; weight, 13S; green eyes, brown hair. Address: Algonquin Hotel. New York. * * • WILLIAM B, DAVIDSON — Born, Dobbs Ferry, New York, 1888. Educated, Columbia University. Early career, law and banking. Screen career: in Selznick’s “ Conceit,” “ Pleasure Seekers ” and “ The Girl from Nowhere;” Goldwyn, “ Friend Husband,” “ Our Little Wife;” Fox "Why I Would Not Marry,” ” La Belle Russe,” “A Woman There Was;” Metro, “The White Raven,” “The Greatest Power;” Pathe, “The Capitol,” “Impossible Catherine;” Mayfair, “Persuasive Peggy.” Height 6 feet 1 inch; weight, 195; dark hair, blue eyes. Home address: Green Room Club. New York. * * * CHARLES GERARD — Born, Carlow, Ireland, 1887. Educated, Castlenock and Dublin University. Stage career in London: “The Country Girl” with George Edwards; “The Gay Gordons.” Screen career: Selznick, Famous Players, Paramount. “ Conceit,” “Little Miss Optimist,” “The Double Standard;” Select, “The New Moon,” “The Isle of Conquest;” Paramount, “ Pettigrew’s Girl,” “ Something to Do;” Artcraft, “ The Counterfeit,” “ The Teeth of the Tiger.” Address: Hotel Algonquin, New York. * * * BETTY HILBURN — Educated, Horace Mann School, New York; St. Elizabeth Convent, Convent Station, N. J. Screen career: Submarine Film Corp., “ Girl of the Seas;” Fox, “Heart Strings;” Selznick, “ Conceit ” and “ Little Red Reding Hood.” Height, 5 feet 2 inches; weight, 104; dark brown hair and eyes. Address: 223 West 83rd Street, New York; Schuyler, 5793. * * * MAURICE COSTELLO — Born, Pittsburgh. Educated there. Stage career, 18 years. Screen career: 7 years with Vitagraph, “ A Tale of Two Cities,” “ Mr. Barnes of New York,” “ The Man Who Couldn’t Beat God,” “ The Crimson Stain Mystery,” “ The Captain’s Captain,” “ Man Who Won,” “ Cambric Mask,” “Girl Woman;” in Selznick Special, “Conceit.” Height 5 feet 10 inches; weight, 160; brown hair, blue gray eyes. Address: Bayside, L. I., N. Y. * * * WARREN COOK— Born, Boston, 1870. Educated, Boston. Stage career with Phoebe Davis in “ Way Down East,” in “ The Conspiracy." Three years with Castle Square stock, Boston, and stock in other cities. Screen career, Selznick, Edison, Vitagraph, Kalem. With Faversham in “ Man Who Lost Himself;” Ince-Paramount, “The White Book;” Artcraft. Height, 6 feet; weight, 175; gray hair, blue eyes. Address: Green Room Club, New York. showing through an open door is recommended. Another scene which has possibilities is one in the first part of the picture, showing the hero and his friends returning from a hunt and assembling at a dinner in their riding togs. The table is in the shape of a horseshoe. Separate Angle COOPERATIVE ADVERTISIN There are more than the usual oppc tunities for co-operative advertising wi your local merchants on “ Conceit.” very prominent part of the picture where William Crombie, the leading mi character, engages a trainer to help p him in good physical condition. Soi gymnasium scenes follow, in which i shown various kinds of athletic apparati This offers a direct appeal to the sporti goods stores. You might further pursue the athle training idea by getting in touch with t secretary of your local Y. M. C. A., other prominent athletic organizatii which possesses a gymnasium. Advar the argument that “ Conceit ” demc strates that a man’s mental and mo state is greatly dependent on his physi j condition and that the principal charac ' ' of the story works out his regenerati through first placing himself in perfi physical condition. This should secure ' co-operation of the athletic director, a there will be many ways in which you n work out a campaign that will prove your mutual advantage. :Sl NOVELTIES AND STUNTS The gym scene in the picture would p 1 mit you to pull a ballyhoo that has gi . over several times with great success, the shape of a float arranged as a pi ■’ fight ring with two clever kid boxers p h ting on a bout at various street corn' This stunt has been pulled several tii with men as the pugilists but this is recommended. The boy stuff goes o good and doesn't give a wrong impress “ Another Young America stunt woulc & 10 start a contest offering prizes for A: boys who can best “track” wild anirr __ you to furnish the trail in a manner 1 suited to your locality. Suppose y’ou f 4 a bear trail so it would be possible fc * clever boy to follow it and put a prizi \ the end of the hunt. The mailing list should contain names of people who are interested wild animals, beautiful scenic locafi and who love the out-doors.