Motion Picture News (Jan-Feb 1922)

650 The Loezi/s State theatre building, Los Angeles, recently opened The foyer extends the full width of the auditorium on the first floor and from this there are five entrances. The 15 ft. marble stairway leads to the mezzanine floor, where there is a parlor the full width of the auditorium, 126 ft. x 24 ft. Entrance to the balcony is made over ramps from the mezzanine parlor, the landing being just above four rows of loge seats and the upper portion of the balcony. The seating is about equally divided between the first floor and the balcony, with 126 loge seats and 18 boxes of 9 seats each in the front. There are three fire escapes from each side of the balcony and three from the mezzanine parlor. The projection machines are located 8 ft. above the top of the blocking, giving a throw of 123 ft. to the screen at an angle of 41 degs. The projection equipment consists of 3 Powers 6B type E projecting machines, each fitted with Enterprise arc controllers. There is an Enterprise rewinding machine with 10 reel capacity storage cabinet, 2 Bausch & Lomb Lobby of the Strand theatre, Indianapolis A Study of Colored Light and Connection ol Light and Music The MOTION PICTURE NEWS has been particularly fortunate in securing a series of articles which treat on the subjects of “ Colored Light in the Motion Picture Theatre," “ Colored Light on Colored Subjects,” “ Decorative Colored Lighting,” “ Light and Music,” and “ Stage Lighting.” These articles have been prepared by A. L. Powell, Illuminating Engineering Dept, of the Edison Lamp Works. Mr. Powell is considered by many as the leading authority on colored light. The exhibitor, stage director, musician, electrician, and, in general, all connected with the theatre will find tnese articles exceedingly helpful as well as interesting. To the best of our knowledge the subjects ot this series of articles have never before been treated so as to lend themselves to the practical theatrical man’s point of view. Our public of today is continuously becoming more discriminating, demanding of the theatre man constant improvement toward the perfection of the theatre. The subject of light perhaps receives the least attention and still many consider that light has unlimited possibilities. The general atmosphere in which we view a picture determines to a large degree the effectiveness of the picture. Light is one of the chief factors employed in producing this desired psychological effect. Also we know that there is a connection between light and music. That is to say, different lights harmonize with the various kinds of music. It is suggested that a thorough study be made of these subjects treated in Mr. Powell’s articles as they will permit the practical adaption of the theory of colored light and music and light. Motion Picture News from the inner door to the marquee. And there is no room to expand farther When you bump up against the problem of conserving or gaining space, or creating elbow room for frames, and so onthen it's time to consult with those who specialize in lobby planning. No use spending money for advice on the subject unless you are certain a com-j plete renovation is necessary. Any maker of frames is willing to give you the full benefit of his experiences without obliga-1 I tion. The longer he has been in business and the more lobbies he has equipped, the more valuable his advice. He may be able to suggest improvements that never occurred to you before. At least he can design special frames that will increase the poster capacity of your lobby. Whether you buy the frames or not is strictly up to you — get his suggestions, anyhow. The Grand theatre, Indianapolis, called on the Newman Manufacturing Company of Cincinnati for advice not long ago, and the illustration shows the four special photograph frames they bought. The columns were so narrow that ordinary frames were ; almost worthless. So these special deep cabinets were devised to exactly double the capacity. For best results consult with manufacturers who know their business from A to Izzard. Interior of the 2800 seat LoeuS s State theatre, Los Angeles In convenient but inconspicuous places place fire extinguishers, buckets of sand and rubber blankets. Over same place a red cardboard sigh* so when needed they can be located at once. This not alone affords protection, but keeps down the insurance rate. New Twenty-Eight Hundred Seat Loew State Theatre a Splendid House Los Angeles Home of Silver Screen in Southwest Chain an Imposing Edifice t\ ith the opening of the new twenty-eight hundred seat Loew State theatre, located on tthe southwest corner of the intersection of 7th and Broadway, Los Angeles, the west coast film city, has a new and greater theatre both in seating capacity and splendor. The building of twelve floors with tan brick and terra cotta facing is one of the imposing edifices of Los Angeles. The shops and offices occupy 38 ft. front and depth fronting on Broadway and Seventh street and. the auditorium and stage occupies a space of 95 x 127 ft. Entrance to the foyer can be made from either the Broadway or Seventh Street lobbies each 25 x 18 ft. 1 model C dissolving stereopticon 150 amp. Watkins generator set and 2 Holtsmiller spot lamps. A special effect machine is being built and is to be installed later. One feature of distinct advantage installed in the projection booth is that seven remote control switch panels are installed, one between each machine so that it is possible for the operator to control any machine from any position in the booth. Eire shutters over the projection and lookout port holes operated by thermostat control closing all port holes automatically in the event the temperature rises to greater than 78 degs. The projection room is in charge of W. A. Cook, who is assisted by Joe Foy and many of the devices installed were perfected by these two men. The proscenium arch is 48 ft. in width and 28 in depth and the stage contains the standard equipment installed in all of Loew’s houses throughout the country. The theatre is equipped with a Moeller manual organ with a consol of six keyboards. There is also sufficient space in the orchestra pit for additional musicians so that a full symphony orchestra can be used if desired. The Loew State theatre is under the supervision of Ackerman & Harris, the Western representatives of Loew theatres, and Nat Holt is resident manager. Other officers of the theatre are William Shoup, house manager; Fred McSpadden, assistant house mgr.; G. B. Lindsley, publicity manager; H. P. Cressman, auditor; Lucy Spencer, secretary to manager. The orchestra is directed by Don Philippine, assisted by J. Muliers. Making the Most of Your Space There may be times when you feel the need of gaining considerable space for advertising purposes. Your lobby seems too small, or perhaps it is already overcrowded. First thing you know your entrance is “ jammed ” with posters and photographs