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January 28 , 1922
781
GUARANTEE
“ Made According to U. S. Navy Standard ”
Genuine battleship linoleum — of U. S. Navy Standard — is made according to the exacting specifications of the Navy Department for linoleum to be used on the decks of naval vessels. It must prove up under various tests, some of which are: the bending test, indentation test, absorption test, and burlap test. Other requirements concern the necessity for highest grade materials, uniformity of color and finish, seasoning, etc.
Gold-Seal Battleship Linoleum is genuine battleship linoleum. It is the exclusive product of the Congoleum Company and conforms in all respects to U. S. Navy Specifications. It should not be confused with so-called battleship linoleums which do not conform to the Navy Standard.
Purchasers of Gold-Seal Battleship Linoleum are doubly protected — first, by the specifications prepared by the United States Navy Department, which insure the very highest quality; and, second, by our Gold-Seal Guarantee, which pledges “ Satisfaction or Your Money Back ”.
GOLD
SEAL
© Muller
SATISFACTION GUARANTEED OR YOUR MONEY BACK .
REMOVE SEAL WITH DAMP CLOTH
Gold-Seal Battleship Linoleum is made in the three weights and thicknesses prescribed by Navy Specifications (heavy, Y\ inch; medium, 3/16 inch; and light,
Ys inch), in rich restful shades of green, brown and terra cotta.
When you want to be sure of getting genuine battleship linoleum let your order read: " Gold-Seal Battleship Linoleum, made in accordance with Navy Department Specifications, 29 Lie. Sept. 1, 1916”.
We will gladly supply free reprints of the U. S. Navy Specifications and samples of GoldSeal Battleship Linoleum. To get the highest possible return for your investment you have only to make these the measure of quality for your purchase of linoleum.
Our Gold-Seal Specifications for Laying Linoleum and Cork Carpet, and samples of these high quality floor-coverings, will gladly be sent upon request. Address our nearest office.
In the first place, the designation “ battleship ” linoleum is not now, and never has been, the trade name of any single manufacturer’s product. Instead, it stands for a fixed and inflexible standard of quality — a standard so high that this material can withstand even the most severe conditions of battleship service.
Battleship Linoleum Defined—
The term “ Battleship ” has been misapplied so widely to solid-color heavy linoleums, regardless of their quality, that its real meaning is often lost sight of, even among architects and in the floorcovering trade. Here is the explanation.
Battleship Linoleum
(THE FAMOUS FARR & BAILEY BRAND)
Made According to U.S.Novy Standard
Congoleum Company
INCORPORATED
Philadelphia New York Chicago San Francisco
Boston Minneapolis Kansas City Dallas
Pittsburgh Atlanta Montreal