Motion Picture News (Jan-Feb 1922)

7SS Motion Picture News RadiOIA|v:-Mat TALK from your screen WITH your quickly TYPEWRITTEN MESSAGES SO RADIO MAT SLIDES $2. Accept no Substitute, For Sale by all Leading Dealers Mailing Lists MOVING PICTURE AND LEGITIMATE THEATRES 221K Moving Picture by Statu, per M. $5.00 1219 Film Exchanges, for List 7.50 196 Manufacturers and Studios 3.50 419 Machine and Supply Dealers 4.00 3674 Legitimate Theatres U. S. and Canada 25.00 810 Vaudeville Theatres 7.50 A. F. WILLIAMS 166 W. Adams Street Chicago For 5*10 W. end 25-40 W. Lsmpa • inn /7\ COLOR u ax*Jieco HOODS Instead of Dipped Lamps Infinitely Better, More Lasting and Cheaper in the Long Run Made of Natural Colored Blown Glasi Do Not Fade or Wear Out REYNOLDS ELECTRIC CO. 2650 W. Congress St. Chicago, 111 Theatre and Exchange Mailing List Service We rant lists of or address contemplated of existing theatres, exchanges, state rights owners. ruoii city mediums and producers, selected ss ta lerritory, class, etc. Twenty thousand changes were recorded In our list last year. Its nor means a saving of from 20 to 60% In pottage, etc. MOTION PICTURE DIRECTORY CO. 244 West 42nd St. Phone. Bryant 8138 Now York A44res$ing Printing Imperial Theatre, N. C., Thoroughly Equipped with All Modern Convenience* Great Care Taken in Securing Most Complete and Efficient Installations The Imperial theatre, Asheville, North Carolina, which opened January 2, is one of the most modern houses in the South. It is a “ one-floor theatre,” with an ingenious seating arrangement that provides facilities for 1,298 patrons without crowding. More than $150,000 was expended by S. A. Lynch, the owner, in equipping the new playhouse with every possible convenience. Thousands of dollars were spent in erecting a lovely arcade at the Imperial entrance, which was constructed from what formerly was a cafe. J. B. Carroll, who is manager of the new theatre, formerly was manager of the Imperial theatre at Charlotte, N. C. Mr. Carroll has purchased a modern pipe-organ, which will be operated in conjunction with the concert orchestra permanently engaged at the Imperial. The lighting system of the Imperial is of the most modern type. Approximately 4,500 electric globes are required to light the new playhouse, and all are controlled from the projection room. As the pictures are flashed on the screen, the vari-colored lights will slowly dim and gradually fade away entirely. The switches throughout the Imperial are protected by switchboxes that prevent employes from receiving shocks. A marquee at the front entrance to the theatre requires hundreds of lights and extends over the sidewalk, adding materially to the beauty of the theatre entrance. Fresh air is also an outstanding feature of the new playhouse. Four large ventilation blowers were installed in such a manner as not to interfere with the heating arrangements. They were made especially for the Imperial and are arranged so that 200,000 cubic feet of fresh air can be distributed through the building in one and one-half minutes. A special electric line was necessary to operate the blowers, which are controlled from the projection room. The blowers will be placed in operation at intervals. They measure 16 feet in height. After the theatre is given its nightly renovation, the blowers will operate for ten minutes. In accord with the efforts of Manager J. E Carroll to make the Imperial the best equippa theatre in the South, a lounge and rest roon has been placed at the entrance to the lobby Mahogany plush furniture has been placed it this room, and a luxurious carpet to match en hances the beauty of the place. Lovely flooi lamps have been placed in the rest room an< in the lobby to fill out the harmonious coloi scheme. A library has been equipped for the memben of the Imperial concert orchestra. In this de partment will be found any desired piece oi music, and the library has been accoutered ir such a manner as to make it both cosy ant attractive. Special uniforms for all employes of the Ini' perial have been secured. These are of gray to harmonize with the prevailing color schem< of the playhouse. — KEENEY. To Build House With plans calling for a seating capacity of between 1,200 and 1,400 and general appointments intended to make it one of the most modern of southern New England’s so-called “ small-town ” motion-picture playhouses, Stephen T. Mulcahy is to utilize his recently-acquired K. of C., on Main street, at Winsted, Conn., as a theatre site. The property is located in the heart of Winsted’s business center, adjoining the telephone building. The site wras sold to Mr. Mulcahy within the past two weeks by the Knights of Columbus, his bid, $12,000, being the highest received. The purchaser announces that ground will be broken soon, weather permitting, and it is hoped to have construction well under way by spring. The building is to have two stores, one on each side of the theatre entrance. It is hoped to have the playhouse ready for operation by the time summer visitors arrive in that popular part of New England. — AGARD. FOR BETTER MUSIC THE FOTOPLAYER 1600 BROADWAY NEW YORK CITY THE AMERICAN PHOTO PLAYER CO. 64 E. JACKSON BOULEVARD CHICAGO, ILL. 109 GOLDEN GATE AVENUE SAN FRANCISCO, CAL. Rebuilt Moving Picture Machines Results — Same as new Machines Motlograph 1002 D . $185.00 Motlograph 1002 A 165.00 Everything for the exhibitor MONARCH THEATRE SUPPLY CO. 228 Union Avenue Mem ph Is, Tenn. LATEST ACHIEVEMENT In Ticket Selling Machines THE NEW 1922 AUTOMATICKET REGISTER Send lor prices and full particulars AUTOMATIC TICKET REGISTER CORPORATION 1782 Broadway New York New and Old Films CLEANED and CONSERVED A. TEITEL 804 S. Wabash Avenue Chicago, Illinois