Motion Picture News (Jan-Feb 1922)

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FEBRUARY 4, 1922 XXV No. 7 Los Angeles How’s Business? Ask any exhibitor in Rockport, 111., now — and again a month from now. We’ll bank the reply on either occasion will be an emphatic — “ Great .” Why? GO-TO-THEATRE-WEEK is the answer. A campaign that is being put over with a bang. The catch-line fired at the public from every side. Not go to this theatre,” or “ go to that theatre,” but “Go to A Theatre — ANY Theatre — Only GO” The result — sure as death — will be good business for all; a snowball of patronage created and bound to grow as time rolls it along. Turn to pages 850 and 851 of this issue. They tell the story. Second Class ter, October 13, 1913, at the Post Office at New under the Act o) March 3, 1S79 Published Weekly — $3.00 a ’At) Seventh Avenue, New PRICE 20 CENT; Chicago