Motion Picture News (Jan-Feb 1922)

854 Motion Picture News EX H I B I T 0 R S’ REPORTS ON NEW RELEASES W1 ia1 t 1 ti ie ] Big Houses Say EARLY RETURNS FROM WEEK RUN THEATERS FIRST NATIONAL Molly O— Good box office attraction which gives general satisfaction. Plot a little disconnected but characterizations fine and funny. Good drawing card for any audience. (Middle West.) Played to good crowds for two weeks. A real box office attraction which offers unlimited opportunity for exploitation. (Middle West.) This picture packed them in a two thousand seat house. Comments of people leaving were: “The best picture in months.” — “ A knockout! ” A fine picture which brought dandy business. (West.) Loves Redemption — Norma Talmadge gained new friends in this picture, which did a good business for the week. (Middle West.) Fairly pleasing but not up to Norma Talmadge's standard. (Middle West.) Did good business, but patrons commented on weak story. (East.) The Lotus Enter — Exceptionally good picture. Business only fair. (East.) Fairly entertaining feature. Average box office value. (West.) Trust Your W ife — Fair picture and fair business. (East.) All for a W oman — An excellent production which flopped at the box office because it went over their heads. (East.) Wife Against W ife — Plenty of room for inexpensive exploitation with this one. which drew well the first week. (Middle West.) Wedding Bells — Light comedy of high class kind. Not strong in plot or acting, but pleasing throughout. Our patrons liked it and we had a fair week. (Middle West.) R. S. V. P.— Really, one of Ray's best; women liked it especially. (Middle West.) My Boy — Very entertaining picture and featuring Jackie Coogan in advertising brought in good business. (Middle West.) Stardust — Went simply great in connection with star’s personal appearance. Receipts great. (East.) FAMOUS PLAYERS Rent Free — Good comedy which pleased the WallaceReid fans. (Middle West.) Above the average Reid picture. Had fine business with it. (South.) Wallace Reid’s popularity here always assures at least one good week. This one played to a good attendance for a week’s run. (Middle West.) Good entertainment, and Wallace Reid’s fans made business quite satisfactory. (East.) Only fair picture which Wallace Reid’s popularity helped to put over. Played to fair business. (Middle West.) Enchantment — The picture did a good week’s business despite a week of unusually cold weather. (Middle West.) An elaborately staged picture on an amusing theme which went over well because of its pronounced feminine appeal. (East.) A very good picture but it did not pull well. (Middle West.) Don't Tell Everything — A light picture which went over well at this house. Played to good business. (Middle West.) Had capacity business with this picture during its entire run. (West.) Fairly good picture. It went over right well. (South.) Get-Rich-Quick II allingford Good stuff. They liked it. They came in droves to see it. A good week now when good weeks are scarce. (Middle West.) Couldn’t stand a week; good picture but no star to attract. (Middle West.) Pleasing picture and business fair. (East.) Under the Lash — Gloria Swanson is always a good bet with us. They liked her in this picture, but they didn’t crowd the house to see her. (Middle West.) The Lost Romance — Tolerably good picture. Business about as usual. (South.) The Great Impersonation — Good picture but business fair. Slack trade due to general conditions as picture was very well received by audiences. (Middle West.) Rebecca of Sunnybrook Farm — On third showing did good business among children and women. General business poor. Just broke even. (Middle West.) The Gilded Lily — Second run showing brought fair business. (Middle West.) Just Around the Corner — Fine production which brought good business. (West.) The Little Minister — A very good picture indeed. Business good. (South.) The Last Payment — Good business on this picture which was considered fine entertainment. (West.) FOX Queen of Sheba — Held up for three weeks, which speaks well for any production these days. (Middle West.) On second week’s showing business only fair. Did not in any way compare with first week’s business. But one house seems to do big business each week here. (Middle West.) Opened to excellent business, held uo fairly well for week. Held for another week. (East.) Went over big. Good for two weeks. Can’t be exploited too much. (Middle West.) The Devil Within — Fair sea Dicture Plenty of thrills and action. (Middle West.) Over the Hill— Finished two weeks’ extra run and still went strong. (East.) Thunderclap — One of the best 'hings Fox has turned out. Excellent business. ( Middle West.) The Chauffeur — Went over very nicely. (South.) Had wonderful financial results on this. Patrons said it was better than Paramount. (Middle West.) This picture will get you more favorable comments from your better class of natrons than most of the super specials. Bv far the best Alice Calhoun ever done. (Middle West ) People liked this production better than Paramount. (East.) SELZNIC.K Shadows of the Sea — Well made picture. Business good. (Middle West.) '■ STATE RIGHTS The Woman Untamed — Fair picture and fair business. (West.) Seventeen Plan Book Reviews In this Issue — Pages 893-905 Connecticut Yankee — Second week to good business. (West.) METRO Peacock Alley — Well liked. Receipts pleasing. (East.) Fighting Mad — Patrons enjoyed this picture, which is full of action. Capacity at every performance. (East.) The Conquering Power — One of the best pictures we have had for a long time. They liked it and receipts showed up well. (South.) The Hunch — Mediocre picture and business to match. (East.) UNIVERSAL Sure Fire — Western feature that seemed well received. Business, however, just fair. (Middle West.) Across the Deadline — A thriller. Big business among downtowners who are locking for vicarious excitement. (Middle West.) Fairly good picture. Business about average. (West.) The Fire Eater — Good both as regards entertainment and box office value. (West.) Cheated Hearts — Did average business. Story fairly entertaining. (East.) GOLDWYN Grand Larceny — An excellent handling of the triangle subject, with an unusual twist at the end. Good box office attraction. (Middle West.) Pretty good picture. Business about as usual. (West.) The Ace of Hearts — Fairly good feature. Average business. (West.) Doubling for Romeo — The best of the Will Rogers series of pictures. Business below usual, which is never very heavy. (East.) Poverty of Riches — An average picture. We played it with an elaborate prologue, a grand opera soloist and an elaborate setting, and had a nice week. (Middle West.) VITAGRAPH The Little Minister — We played this wl*h “ Don’t Tell Everything ” (Paramount) and the great majority of our audience who spoke of the show liked “ The L-ttle Minister ” better than the other concurrent feature. (East.) Production and acting very good. Big business on this picture. (East.) Our patrons very well pleased. Paramount picture was not liked, incidentally we got the business. (East.) Excellent picture. Good satisfaction. Fair business. Patronized largely by women and did not draw men or children to any extent. (Middle West.) Good production. Average business. (Middle West.) Picture went over big and audience pleased. (Middle West.) A great picture which went over well. (Middle West.) A Guilty Conscience — Fine program feature that should draw with any clientele. Business not very good. (Middle West.) REALART Morals — A first rate attraction, better than many of the star pictures which played with it during the same week. (Middle West.) Went across big. Receipts first class. (East.) HODK1NSON Rip f an W inkle — Beautiful production, artistically done from start to finish. Had big crowds all week. Appealed as much if not more to grown-ups than to children. Everyone delighted with this type of production. (Middle West.) Jane Eyre — Artistic and faithful picturization of famous novel which appealed strongly to high class audience. Did average business. (Middle West.) R-C. PICTURES The Lure of Jade — Good picture. Seems to be especially an attraction for women. Good business. (Middle West.) The Duke of Chimney Butte — Business fair. Harry Sweet, the star, now well known as star of features. (Middle West.) PAT HE A Sailor-Made Man — j One of the most ambitious of Lloyd’s comedies, and up to his usual standard. (Middle West.) WID GUNNING. INC. What Do Men Want — Right catchy title, incited the curiosity, afforded a good tie-uo with the dailies and brought fairly good business. (South.) UNITED ARTISTS The Iron Trail — Went over big. Northern pictures are liked here. (South.)