Motion Picture News (Jan-Feb 1922)

Record Details:

Title:
Motion Picture News
Date:
Jan-Feb 1922
Publisher:
New York, Motion Picture News, Inc.
Volume:
Motion Picture News (Jan-Feb 1922)
Leaf #:
000534
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Motion Picture News was the leading film industry trade journal during the 1920s. Founded in 1908 as a counterweight to the dominant Moving Picture World, the News was the voice for the independent, non-Trust, producers. Later Motion Picture News expanded its coverage to the entire industry, supporting the independent exhibitor with objective film reviews, summaries of programs at theatres across the nation, activities of regional exchanges in the cities with regional exchanges, and excellent coverage of the coming of sound and screenings and stage shots at the major New York City theatres. -- David Pierce, 2013
Date Added:
September 21, 2023
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862 Motion Picture News Above Illustrating in pictures the vocal prologue on “ Tol’able David ” presented last week by Managing Director Edward L. Hyman, of the Brooklyn Mark Strand theatre, and showing the Mark Strand male quartette costumed for the number. Right Showing the mounted cut-outs on “Lying Lips’’ which George J. Schade, manager of the Schade theatre, Sandusky, O., declares was responsible for a large amount of extra business during the recent engagement of this picture. Story describing same appears on the following page. Below The chariot and team shown below illustrates how the Majestic theatre, La Crosse, Wis., exploited the recent engagement of “ The Queen of Sheba.’’ Above This cut shows the lobby decorations and the ballyhoo for “The Fox’’ used recently by the Rivoli theatre of Philadelphia. Especially effective exploitation is the several cut-outs shown in the center of the cut. The horse and rider paraded about the streets during the run of the picture, but the attractive lobby was the big bet in the exploitation campaign. Below The window at the right of the cut appearing below show's a picture of an original painting, that would have done credit to an art gallery which the scenic artist of the Peoples theatre, Portland, conceived to exploit the recent engagement of “ White Mouse ” the tzuo-reel dramatic picture. The feature on the bill was “Serenade’’ billed with scene stills and original lobby cards.