Motion Picture News (Jan-Feb 1922)

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Pathe Playlets * 3 parts Short Subject Programs for Long-Headed Exhibitors TT is pretty generally admitted that a lot of ^ exhibitors are finding it difficult to get profitable programs. Ever play Poker? How many times have you sat in a game where the hands were all running rotten and by common consent everyone yells for another deck of cards? And when the deck was changed haven’t you noticed that usually the hands change for the better also? It's time to change your deck! If costly features have for the time lost theii pull, try short subject programs! Put in a Pathe Playlet, 3 reels, Pathe News, 1 i eel, Hal Roach Comedy or Harold Lloyd reissue, 1 reel, and a Pathe serial episode, 2 reels, or some other snappy, attractive combination that your Pathe salesman can tell you about. You’ll get that program at a Let Live Price; and there isn’t a person in your patronage that won’t be highly pleased. Book Pathe Playlets, big stars in big stories, 3 reels of goodness, for that sick box office. Pathe Playlets Pay !