Motion Picture News (Jan-Feb 1922)

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It doesn’t take three weeks to look at a theatre WHEN B. S. Moss threw open the doors of his beautiful new Cameo Theatre in New York, he threw “Peacock Alley” on his screen. And those who came to the Cameo threw the hope of getting a seat to the winds. As Harriette Underhill in the New York Tribune said: “ ‘Peacock Alley’ is making seats hard to get at the well named Cameo Theatre . . . sure fire stuff . . .” The surging jam of people who stormed the Cameo the first night or so might only have been curious to see the new theatre. It’s worth seeing, all right; but “Peacock Alley” ran there three packed weeks. And beautiful though the Cameo is, it doesn’t take three weeks to look at a theatre. blamed MAE MURRAY