Motion Picture News (Jan-Feb 1922)

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S88 ] Motion Picture News A scene from the new Goldwyn picture. His Back Against the Wall,” a rollick ing Western Educators Praise Ruth Roland Serial Pathe quotes letters received from high educational sources warmly commending “ White Eagle for its freedom from objectionable features and for its absorbing dramatic, realistic and artistic qualities. Paul C. Stetson, of the Board of Education, Dayton, Ohio, writes : In response to your invitation, a committee from the Board of Education, the Parent-Teachers’ Association, principals and myself, viewed the first three episodes of ‘White Eagle.’ We found the photography to be excellent, the settings of the play to be most beautiful and the parts very well acted. While it is, of course, a very' exciting play, still if the remaining episodes are up to the standard of the first three, we are very" glad to endorse it as a suitable performance for children.” The following letter is from Mrs. A. J. Barnett, of the Central Council of the Parent-Teachers’ Associations of Dayton and vicinity: “Judging from that part of ‘ White Eagle ’ serial shown at the private screening, I should not hesitate to endorse it for children. While the adult may see in it some impossible situations, it is full of the kind of thrills that young people enjoy. The Western scenery was most artistic. It brought out the vastness and the natural beautv. which is the impression we like our children to have.” Kinograms Forging Ahead Enters 2nd Year With Educational in Foremost Ranks of News Reels X^IXOGRAMS news service is entering its second year with Educational. On January 30, 1921, Educational Film Exchange, Inc., released its first issue of this news reel. During the twelve months in which Kinograms has been distributed through Educational its progress in news gathering and presentation has placed it in a position acknowledged to be the equal of that occupied by any news reel on the market. The regular staff of photographers has been greatly enlarged. The result of this service has been quickly reflected in a large increase in the number of the Kinograms subscribers, according to Educational. During the last three months, for example, the returns on Kinograms have been increased from fifteen to twenty-five per cent, it is declared. A fine example of the way in which Kinograms is winning favor is seen in the case of the Strand theatre in Buffalo, where Walter Hayes was persuaded to try out Kinograms only after a year of constant effort by Educational’s representatives, declares a statement from the Educational offices Hayes had been running another news reel, it is explained, and had consistently refused even to look at Kinograms until a few weeks ago. When he was at last persuaded to run Kinograms in his theatre for a couple of weeks he was so well pleased that he immediately began to run Kinograms exclusively, it is declared. He now declares this the equal of any news reel produced. “We look forward to a big year for Kinograms,” said E. W. Hammons, president of Educational. “ The Kinograms Publishing Company and Captain G. McL. Baynes, its head, assure us that the corning year will find them making just as hard and just as consistent an effort to make Kinograms greater as they have put forth in the last twelve months. This is to be done without regard to cost, so that we feel sure that every big news event will be ‘ covered ’ thoroughly and speedily for Kinograms users, and they, in turn, may feel confident of showing their patrons the best news pictures available at least as soon as they could get them from any other news service. “Kinograms is proving its editorial and artistic supremacy with every release. This supremacy, we are sure, will be maintained throughout 1922. This should be — and will be — Kinograms’ biggest year.” “Century Week” a Success Completed Returns Show That Sales Were More Than COMPLETED returns on the resuits of the holiday drive of Century Comedies show that sales from the different exchanges more than double their previous high records. The most complete and gratifying co-operation was given Julius Stern, president of Century, whose idea of making holiday week every year Century Comedy Week has evidently met with the complete approval. The returns alone on the special bills for children featuring the Brownie and Baby Peggy series were notable, it is stated, and show that parents give their patronage to Doubled by Dri ve those houses which provide clean comedies written and directed with some regard for the juvenile patrons and their parents, declares Century Film. The campaign went over well not only in the United States, but in Canada as well. The Garrick theatre in Winnipeg gave one special matinee for children at which Baby Peggy and Brownie were shown in “ Chums.” Speaking of this film the Winnipeg Free Press said: “ The super comedy “ Chums,” dog, is alone worth the price of admission charged at the Garrick.’ scene trom R-C Pictures, “ Two Kinds ot Women, starring Miss Fredericks “Woman Wake Up” is Probable March Issue It is understood that the next Associated Exhibitors feature will be “Woman Wake Up,” starring Florence Vidor. While no announcement as to the release date has been made, Associated Exhibitors intimated that “ Woman Wake Up” will be available early in March and will start off a month characterized by three big features including Florence Vidor in “Woman Wake Up,” Leah Baird in “Don’t Doubt Your Wife” and the Wistaria Production, “Lady Godiva.” The cast which supports Florence Vidor includes George Meredith and Louis Calhern, and the production has been described as a comedv drama of the highest quality, both in settings and story which is in keeping with the nature of the Florence Vidor productions. Hereafter to Be Known as Rodolf Valentino Henceforth it is to be Rodolf Valentino, instead of “ Rudolph.” The Paramount star states that the original spelling of his name is with the o and f, that he uses it in all business transactions and that he prefers thus to be known to the motion-picture trade. LUDWIG G.B.ERB PRESIDENT TRADEMARK REG . US. PAT. OFF. TRADEMARK REG . U.S. PAT. OFF. MOTION PICTURE DEVELOPING AND PRINTING TELEPHONE AUDUBON 3716 203-211 W 146™ ST. NEW YORK CITY TRADEMARK REG . U.S. PAT. OFF TRADEMARK REG . U.S. PAT. OFF.