Motion Picture News (Jan-Feb 1922)

976 Motion Picture News More Than a Convenience THE BOOKING GUIDE used in connection with a file of Motion Picture News is a money maker. In addition to its other qualities it is a time saver. Certainly, your time is valuable. Its purchase price, 50 cents, will save you many hours of research. Canadian Theatres Play Up Scotch Atmosphere of Productions The stunt of conducting a “Scottish Week” has been carried out by no less than four moving picture theatres in Canada during recent weeks and the “ Scotch ” flavor has been very much in evidence in each case, the atmosphere created proving to be quite invigorating, judging by the enthusiasm aroused. Scotland was featured at both the Capitol and Garrick theatres, Winnipeg, Manitoba, during the week of January 9. At the Capitol, Manager Oral Cloakey presented “ The Little Minister ” and added a prologue in which the Winnipeg Police Pipe Band was featured along with a special “Auld Kirk Choir,” as well as an “ Overture from the Highlands,” by the theatre orchestra and a Chester Outing scenic, “ The Bonnie Briar Country.” The stage of the big house was draped with huge plaided curtain to heighten the effect. At the Garrick theatre, Winnipeg, Manager Wilson offered “ The Bonnie Briar Bush ” as the feature along with appropriate Scottish music and pictures of the Prince of Wales. Scottish Week at the Imperial theatre, Montreal, during the week of January 9 also proved to be a lively affair. The film feature was “ The Bonnie Briar Bush ” and special attention included numbers by the pipe band of the Royal Highlanders of Canada, Highland dances by Jean Thomson, Scottish songs by Zilla Simpson, special soloist, and Scottish music by the orchestra. This programme was arranged by Manager Howard Conover. Scotland was featured in song and story at the Regent theatre, Toronto, when “ The Bonnie Briar Bush ” was presented at that theatre. The numbers included an atmospheric prologue, a Scottish overture and Scottish incidental music during the screening of the feature. “Way Down East” Exploitation Novel and Different ((TTT AY DOWN EAST ” was adveryY/ tised a little differently in Spar” " tanburg recently by Manager Charlie Amos of the Strand Theatre. Two weeks before the opening date Manager Amos secured the use of a 24-sheet signboard. The background of the signboard was painted pure white, with a large red circle painted in the center, which occupied about one-third of the board. Explanatory to the story accompanying concerning the prologue for "Love’s Redemption’’ presented by the Brooklyn Mark Strand theatre Here is an unique exploitation idea for “A Sailor Made Man” put over by the Colonial theatre, Allentown, Pa. Indian Melodies Motif for “Love’s Redemption” Prologue Finden's Four Indian Love Lyrics gave the motif for a prologue introducing “Love’s Redemption” at the Brooklyn Mark Strand Theatre, Managing Director Edward L. Hyman further accentuating the south sea atmosphere of the film with an outdoor tropical set, including cut-out palm trees, a star-lit sky and illuminated moon. The curtain revealed the thatched roof with swaying palm trees, the night sky and a musing man seated before his door. The two characters employed were supposed to represent Miss Talmadge as the “Ginger” of the film and her leading man. The man, Edgar Kiefer, baritone, in the conventional white of the tropics, sang “The Temple Bells Are Ringing,” with accompanying bell effects, the girl appearing in time for the chorus. The girl of the film was portrayed in the stage prologue by Edna Burbans, soprano, who wore the fantastic costume of the island of Jamaica. Sonia Serova appeared during Mr. Kiefer’s song in native dance costume. The second number was by Miss Burhans, who sang Finden’s weird love song, “The Kashmiri Song.” The prologue was particularly pleasing because of the appropriate tone of the songs selected by Managing Director Hyman. Here’s Great Idea for “Sailor Made Man” Manager russell Rogers, of the Plaza theatre, of San Diego, Cal., pulled a good publicity stunt when he had his first display advertising for “ The Sailor-Made Man ” occupy the center of a full page, around which were arranged advertisements of various business houses who made special mention of things which sailors might want, while across the top of the page ran the line, “ This is a page for ‘ Gobs ’ Only.” The picture of Harold Lloyd showed him in sailor attire San Diego is a big sailor town and the Lloyd comedy drew big houses throughout its engagement.