Motion Picture News (Jan-Feb 1922)

1054 Motion Picture To “Movie” Shows Using Player Pianos: We are closing out our large wholesale stock of brand new player rolls. You can now obtain a hundred new rolls for less than 25 rolls would formerly cost you. Write at once for particulars as the available stock will soon be gone. Or better still, send us $7.50 and let us send you 20 rolls, Fox Trots, One Steps, Marches, Waltzes, Ballads, or sentimental songs. Yours very truly, LYON & HEALY. Chicago, 111. Mailing Lists MOVING PICTURE AND LEGITIMATE THEATRES 22186 Moving Picture by Stater, per M. $5.00 1219 Film Exchanges, for List 7.50 196 Manufacturers and Studios 3.50 419 Machine and Supply Dealers 4.00 3674 Legitimate Theatres U. S. and Canada 25.00 810 Vaudeville Theatres 7.50 A. F. WILLIAMS 166 W. Adams Street Chicago Suggestions for Lighting the Theatre ( Continued from page 1043) music, on the stage and as a real decorative medium. The lighting of the motion picture auditorium will go through the same transition that the exposition has experienced. In the days of the St. Louis, Jamestown and Buffalo Expositions bare incandescent lamps were studded over all the buildings, so called outline lighting. The effect was striking at first sight, but with none of the qualities which cause one to pause and admire for an appreciable length of time. At the San Francisco Exposition outline lighting was tabooed. Soft pastel shades and tints were employed, lamps were concealed from view and the beauties of the architecture brought out through painting with light. We might use an analogy to still further illustrate this. In music the obvious soon dies, the composition with hidden beauties survives. Hiawatha, once the popular rage, is unknown to the youth of today, but Beethoven’s Minuet will be “popular” centuries hence. Robert Morton Organ Installed Included in a recent description of the Colonial Theatre, Richmond, Virginia, was the statement that an American Photoplayer was installed, however, we have since been advised that the organ was a Robert-Morton. New Theatre Opens The Anderson Theatre, Gulfport, Mississippi, which has just opened, has installed all the latest devices for the modern motion picture house. The seats are especially commendable, allowing perfect comfort through their luxuriant upholstery and size. The efficient ventilating system is designed to successfully meet the requirements of the climate. usiness fe rings I THEATRE MANAGER at liberty. No house ^ large. Know vaudeville and picture business A t '% Fourteen years experience. Will go anywhere. „ Ross, 1804 Madison Ave., New York City. SPECIAL NOTICE TO THEATRE OWNERS If you are in need of a number one Projectio * or Manager, write me for particulars; twelve ye r experience; union and reliable; best of referen. nothing considered but good houses. ^ OPERATOR CAMDEN, S j FOR COLOR EFFECTS (jle cv Hoods Mad* at Natural C*Ur«d Glass Colors show Beautiful Brilliant and cue Far Ahead of Dip and Less Costly For 5-10 W. and REYNOLDS ELECTRIC CO. 2S-40W. Lamp* 2454 W. Cn(r.s. St, Chic.f., Ill Theatre and Exchange Mailing List Service ; We rant list* of or address contemplated oi • existing theatres, exchanges, state rights owner* publicity mediums and producers, selected as t* territory, class, etc. Twenty thousand changes . were recorded In our list last year. Its ute ■earns a saving of from 20 to 50% In postage, etc i MOTION PICTURE DIRECTORT CO 244 West 42nd St. Phone. Bryant 8118 N.w York Addretting Printing Exhibitors The Motion Picture News Solves All Problems FOR BETTER MUSIC If \4 THE FOTOPLAYER 1600 BROADWAY NEW YORK CITY THE AMERICAN PHOTO PLAYER CO. 64 E. JACKSON BOULEVARD CHICAGO, ILL. 109 GOLDEN GATE AVENUE I ° SAN FRANCISCO, CAL. LATEST ACHIEVEMENT In Ticket Selling Machines THE NEW 1922 AUTOMATICKET REGISTER Bend for prices and full particulars AUTOMATIC TICKET REGISTER CORPORATION 1782 Broadway New York Rebuilt Motion Picture Machines Results — Same as new Machines Motlograph 1002 D $185.00 Motlograph 1002 A . . 165.00 Everything for the exhibitor MONARCH THEATRE 228 Union Avenue SUPPLY CO. Memphis, Tenn. YOU NEED TICKETS IF JL A ROLL OR COUPON — Just mail this advertisement to us. We will send vou samples, price list and “the order blank that prevents costly errors.” t COLUMBIA PRINTING CO. 1634 N. Halsted St. Chicago, I li_. ■' :