Motion Picture News (Jan-Feb 1922)

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e br u ar y i 8 , 1922 1161 Practical Motion Picture Projection Really Began With the Carbon Arc Notice Packages of Columbia Projector Carbons are now dressed with new attractive labels, as shown on this page. Until the market is cleared of all the former label packages, however, you may not receive the new label package. The same high grade carbons are found in both packages Every advance in motion picture projection has been largely dependent on Columbia Projector Carbons. Moreover, science and the practical experience of moving picture men have proved conclusively that no other light source can take the place of Columbia Projector Carbons and produce a screen illumination so brilliant, so devoid of eye fatigue, %o flexible, so safe, and so satisfactory to both audience and projectionist. In the wake of every leading commodity there are substitutes to be found. Invariably, substitutions are costly. Especially is this true in the projector field. Remember that with Columbia Projector Carbons you get a known product of uniform quality — more light for your money — sharper and steadier pictures — a standard article for standard equipment. The test of time tells. Comparison — visual proof — substantiates Columbia leadership. End View This shows the ease and simplicity of stocking the new label packages NATIONAL CARBON COMPANY, Inc. CLEVELAND, OHIO SAN FRANCISCO, CALIF.