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1179
February 25, 1922
Why I Show Paramount Pictures
By J. E. Madsen, Idaho Theatre, Twin Falls, Idaho
RECENTLY I signed contracts for Paramount Pictures, and after having used them with success here I want to congratulate you on your splendid output.
Looking over the various brands on the market, I selected Paramount for these three reasons:
1. Splendid line of attractions
2. National advertising
3. Exploitation experts
People are now coming to this theatre who never came before.
From the favorable comments we have heard we see no reason why the Idaho theatre should not be a ioo per cent Paramount theatre.
(Signed) J. E. MADSEN
Here are some Current
(. 'paramount (pictures
CECIL B. DEMILLE’S “Fool’s Paradise”
By Beulah Marie Dix and Sada Cowan. Suggested by Leonard Merrick’s story “The Laurels and the Lady.”
ELSIE FERGUSON and WALLACE REID in “Peter Ibbetson” (“Forever”)
A GEORGE FIT ZMAU RICE production. Based on the novel by George Du Mauricr and the play by John Nathan Raphael. Scenario by Ouida Bergere.
GLORIA SWANSON in “Her Husband’s Trademark”
By Clara Ber anger. Directed by Sam Wood. Scenario by Lorna Moon.
GEORGE MELFORD’S “Moran of the Lady Letty,” with Dorothy Dalton
By Frank Norris. Scenario by Monte M. Katterjohn.
“ONE GLORIOUS DAY” with Will Rogers and Lila Lee
By Walter Woods and A. B. Barringer. Scenario by Walter Woods. Directed by James Cruse.
POLA NEGRI in “The Red Peacock,” UFA Production
“The
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BETTY COMPSON Green Temptation”
From the story by Constance Lindsay Skinner. Directed by William D. Taylor. Scenario by Monte M. Katterjohn and Julia Crawford Ivers.
WALLACE REID in “The World’s Champion”
From the play “The Champion” by A. E. Thomas and Thomas Louden. Scenario by J. E. Nash. Directed by Philip E. Rosen.
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