Motion Picture News (Jan-Feb 1922)

TT Exhibitors’ Service Bureau — Pages 1231-1246 — — ■ — — — ■ — — . — _ — — — Showing hozv the ifissouri theatre, St. Louis was decorated for the “Saturday Night” stunt described in the accompanying story 1 Advisory Board and Contributing Editors, Exhibitors* Service Bureau | I Thomas D. Soriero, Strand theatres, Lowell. | Harold B. Franklin, Shea’s Hippodrome, Buffalo. | George J. Schade, Schade theatre, Sandusky. | H. C. Horator, Alhambra theatre, Toledo. | Edward L. Hyman, Strand theatre, Brooklyn. | Theo. L. Hays, Gen. Mgr. Finklestein & Rubin, Minneapolis. | Leo A. Landau, Alhambra theatre, Milwaukee. | Jack Kuhn, Loew theatres, Cleveland. | S. Barret McCormick, Managing Director, Allen | theatre, Cleveland. I W. S. McLaren, Majestic and Colonial theatres, 1 Jackson, Mich. | E. R. Rogers, Managing Director, Tivoli and Rialto theatres, Chattanooga, Tenn. | G. E. Brown, Managing Director, Loew’s Palace | theatre, Memphis, Tenn. | Stanley Chambers, Palace theatre, Wichita, Kan. 1 Willard C. Patterson, Criterion theatre, Atlanta. | R. B. Wilby, Supervisor of Southern Enterprises, Inc., Birmingham, Ala. | E. V. Richards, Jr., Gen. Mgr., Saenger Amuse| ment Co., New Orleans. | F. L. Newman, Newman, Royal and Regent theatres, Kansas City, Mo. | Arthur G. Stolte, Des Moines theatre, Des Moines, Iowa. | Chas. Branham, Famous-Lasky, Ltd., Toronto, § Can. | Lowell W. • Calvert, Managing Director, Capitol theatre, St. Paul, Minn. I W. C. Quimby, Managing Director, Strand and Jefferson theatres, Fort Wayne, Ind. | J. A. Partington, Imperial theatre, San Francisco. Outstanding Features of This Week's Section Look at the “ Saturday Night ” stunt (cut above and story on next page) pulled by the Missouri Theatre, St Louis, for something out of the ordinary in exploitation. There is a fine exploitation idea for “ Don’t Tell Everything ” in the story on page 1233, captioned “ Special Talking Machine Serves New Lobby Purpose.” For an attractive lobby display that can be used -for almost any picture see page 1245 at the front on “ Molly O ” used by the Strand Theatre, Seattle. If you are going to play “ Get Rich Quick Wallingford ” read the exploitation story about the “ oil well ” stunt, page 1238, pulled by Hugo Plath of the Queen Theatre, Abilene, Texas. For an attractive “ A Virginia Courtship ” lobby display suggestion inspect the cut on page 1240. It shows a front designed by Oscar White of the Rex Theatre, Sumter, S. C. George E. Carpenter, Paramount -Empress theatre. Salt Lake. Eugene H. Roth, California theatre, San Francisco. Sidney Grauman, Grauman’s theatre, Los Angeles. Louis K. Sidney. Managing Director, William Fox theatres, Denver. Herbert J. Thatcher, Strand theatre, Satina, Kan. Geo. Rotsky. Managing Director, Allen theatre, Montreal, Canada. Will D. Harris, Managing Director, Grand theatre, Columbus, O. L. IV. Barclay, Managing Director, Nemo theatre, Johnstown, Pa. Phil. Gleichman, Managing Director, BroadwayStrand theatre, Detroit. J. L. Johnston, Director of Exploitation, Southern Enterprises, Inc., of Texas, Dallas, Texas. F. S. Myers, Managing Director, Palace theatre, Hamilton, O. C. C. Perry, Manager, Astor, Strand and Liberty theatres, St. Paul, Minn. Nelson R. Bell, Publicity Director, Crandall’s thetres, Washington, D. C. L. L. Stewart, Director of Exploitation, Southern Enterprises, Inc., Atlanta, Ga. Joseph Plunkett, Managing Director, Mark Strand theatre, New York. Samuel Sivitz, Director of Publicity, Rowland and Clark theatres, Pittsburgh. Ray Grombacher, Managing Director, Liberty theatre, Spokane, Wash. Ross A. McVoy, Manager, Temple theatre, Geneva, N. Y. George Tooker, Manager, Regent theatre, Elmira, N. Y. Ernest G. SteUings, Manager, Grand theatre, Wilmington, N. C. Phil Gersdorf, Supervisor, Southern Enterprises theatres, Macon, Ga.