Motion Picture News (Jan-Feb 1922)

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1279 Economical Floor-Covering for the Medium-Size, High-Class What the average theatre owner wants is a good looking, durable, and reasonably priced floorcovering. Expensive, easily ruined carpet may be the choice of palatial movie houses in the big cities, with their high prices and thousands of admissions every day. But the initial and replacement costs of carpet would make an appalling dent in the bank balances of most theatre-owners. Nor is fabric carpet the most practical from an efficiency standpoint. For the man looking for the qualities most desirable in a floor-covering — attractiveness, quietness, and durability, ease and low cost of maintenance — Gold-Seal Battleship Linoleum is the soundest possible investment. • Here is a floor-covering admirably suited to theatre service. As cork is one of the principal ingredients, it is pleasingly resilient and quiet beneath the Theatre tread of ever-changing audiences. The durability of Gold-Seal Battleship Linoleum is beyond question. It is made in strict accordance with the rigid specifications of the United States Navy. Gold-Seal Cork Carpet Where absolutely quiet floors are desired, we suggest Gold-Seal Cork Carpet. This durable floor-covering is as silent and comfortable underfoot as a thick woven rug. A super-quiet covering for aisles, rest rooms, etc. It is made in attractive shades of brown, green and terra cotta. Consult our nearest office for any information you may wish on floors or floor-covering for your theatre. We shall be glad to send you information, samples of Gold-Seal Battleship Linoleum and Cork Carpet, and specifications for their proper laying. Congoleum Company INCORPORATED Philadelphia New York Chicago Boston Dallas Atlanta San Francisco Minneapolis Kansas City Pittsburgh Montreal SATISFACTION GUARANTEED Important to the theatreowner is the fact that satisfaction is guaranteed to every user of Gold-Seal floor-coverings. The Gold-Seal pledge of satisfaction shown at the right appears on every roll. GOLD SEAL GUARANTEE SATISFACTION GUARANTEED k OR YOUR MONEY BACK A REMOVE SEAL WTTH DAMP CLOTO Battleship Linoleum (the FAMOUS FARR & BAILEY BRAND) Made According to U S. Navy Standard