Motion Picture News (May-Jun 1922)

2494 Motion Picture News Here’s What Exhibitors Think We opened our new one hundred and fifty thousand dollar theatre here last night with “BREWSTER’S MILLIONS.” Played to packed house. Due largely to exploitation and advertising campaign arranged by Paramount Exploiteer. Unlimited publicity. Great success. We are strong for Paramount. JOHNSON & BANGS, RAWLINS, WYOMING. We showed William S. Hart in “THE TESTING BLOCK” today and broke all records by wide margin against strong opposition. Consider results due to exploitation by Paramount Exploiteer. ARTHUR S. SALTER, LIBERTY THEATRE, ROSWELL, NEW MEXICO. It is superfluous to praise Paramount pictures but I want to say that Paramount plus Paramount Exploiteers excels anything and everything. “ THE LIFE OF THE PARTY ” and “ FORBIDDEN FRUIT” proved it this week. J. MYER SCHINE, NEW GLOVE THEATRE, GLOVERSVILLE, N. Y. Paramount Pictures plus Paramount Exploitation is a world-beating combination “SOMETHING TO THINK ABOUT ” opened last night bigger than “HUMORESQU E.” Credit should go to your Exploiteer for personal efforts and high class exploitation work which was more than effective. A. R. LAWTON, CUMINGS THEATRE, FITCHBURG, MASS. “ GILDED LILY ” opened today to packed house making new records. Results due to efforts of Paramount Exploiteer and Salesman. Allow me to thank you for the co-operation received. Campaign used new to people of Oskaloosa. GEORGE D. CRUZEN, RIVOLI THEATRE, OSKALOOSA, IOWA. Your department arranged campaign for “RIGHT TO LOVE” that was entirely different from anything ever used. If more producers were to maintain departments such as yours, it would mean more money to us all. Accept thanks. A. C. SCHUNEMAN, ISIS THEATRE, WEBSTER CITY, IA. “ HELIOTROPE ” opened today to a tremendous business in spite of the fact that factories have been closed here for some time. Results due entirely to work of Paramount Exploiteer. Thanks for courtesies extended by your department. CHARLES L. McGUIRE, STRAND THEATRE, WATERLOO, IOWA. “HUMORESQUE” broke all records here. First picture to play Cairo three days. Exploiteer’s efforts responsible. A. L. MYERS, THEATRE, CAIRO, ILL. New Fort Armstrong Theatre opened tonight with “MIDSUMMER MADNESS.” Crowds more than capacity, at least two thousand people being turned away. Thanks for assistance of Exploitation department. JOSEPH HOPP, FORT ARMSTRONG THEATRE, ROCK ISLAND, ILL. Enthusiasm created by Exploiteer in campaign on “FORBIDDEN FRUIT” should bring record to our box office. I am much pleased with co-operation of your department. R. W. STEEN, ATLANTIC THEATRE, ATLANTIC, IOWA. I certainly appreciate help from your Exploiteer in helping to put over “TO FAMOUS PLAYERS L\SKY CORPORATION . ADOLPH ZUKOQ. ■ — « W. .'-in PLEASE ONE WOMAN” and also “ HELIOTROPE ” which plays in near future. It is certainly a great help to an exhibitor to have this co-operation. Thanks for your assistance. Send him again. C. A. BLACK, SUN THEATRE, YORK, NEBR. “ IDOLS OF CLAY ” shattered all previous records this week. This is phenomenal considering general business conditions here. Success is due to excellent exploitation service rendered by your representative. EDDIE ZORN, TEMPLE THEATRE. TOLEDO, OHIO. In spite of terrible storm “ CRADLE OF COURAGE” opened to phenomenal business establishing new record for week. Your representative gave picture unusual exploitation including splendid tie-up with army. JESS DAY, PALACE THEATRE. DES MOINES, IA. “ BEHOLD MY WIFE ” broke all records for week. Credit due to production and exploiteer for this big showing. H. GOLDSTEIN, GREENLAND THEATRE. EAST LIVERPOOL, OHIO. Just closed very successful six day engagement “ON WITH THE DANCE ” which no doubt was due to exploitation used by your representative. BARCLI THEATRE, SCHENECTADY. N. Y. Just completed three day showing of “THE SHEIK.” Admissions up to expectations in spite of coldest stormy weather of the year. Attribute most to your exploitation man. E. VAN HYMING. PASTIME THEATRE. OTTAWA, KANSAS. I want to thank you for the splendid work done by your exploitation man. He has done wonders in placing Paramount before the public here. Hereafter I will show Paramount pictures only. I am convinced it is the surest, safest bet and the help of your department is a big asset. A. G. FORBES. AVON THEATRE. WATERTOWN. N. Y.