Motion Picture News (May-Jun 1922)

May 6 , 1922 2495 of Paramount Exploitation This was the darkest, wettest, most miserable day of the year, but thanks to your wonderful production and exploitation assistance from your representative, “ THE SHEIK ” opened today to the best business in a long time. Lobby has been crowded all day and there has not been an empty seat since shortly after we opened. THOMAS SCHRADER, PITTSBURGH, PA. Permit me to register my approval of the splendid manner in which Fourth Annual Paramount Week was put over by your Philadelphia Exploiteer. It had its effect not only in Philadelphia, but miles around. GEORGE BENNETHUM, CIRCUIT OF THEATRES, PHILADELPHIA, PA. This is from a showman forty years in business. Fourth Annual Paramount Week real incentive for patrons to resume habit of attending theatres. Paramount Exploitation is responsible to a huge degree. GEORGE H. BUBB, MAJESTIC THEATRE, WILLIAMSPORT, PA. “ DECEPTION ” put over big. Thanks to your exploitation man. THOMAS E. VALLANCEY, NEW ROSE THEATRE, GLENDIVE, MONT. Your exploitation representative rendered one hundred percent service exploiting “THE AFFAIRS OF ANATOL,” Arcade Theatre here. Campaign is talk of Salisbury and vicinity. Want you to know I appreciate it. LEE W. INSLEY, ARCADE THEATRE, SALISBURY, MD. Opened last night to capacity business with “THE GREAT MOMENT.” Campaign arranged by your Exploiteer brought the desired results. Thanks for this co-operation. NAT CHAPMAN, ENGLERT THEATRE, IOWA CITY, IOWA. “ INSIDE THE CUP ” exceeded all expectations on opening day in a blizzard. Exploitation immense. L. JONES, RANDOLPH THEATRE, CHICAGO, ILL. Have just inaugurated record breaking full season with solid week of Paramount pictures. Through the When you book Paramount Pictures A Paramount Exploiters Services are yours for the asking efforts of your Exploiteer, Delta has had the most successful advertising campaign in its history. Merchants voted tonight big money in record holiday campaign tie-up windows and publishing a special edition of the Delta Booster. Your representative has promised to supervise it. Every exhibitor owes you a vote of appreciation. NOBLE G. PETERSON, LINCOLN THEATRE, DELTA, UTAH. Your Exploiteer just finished campaign for “ ANATOL.” He sold the first double truck ever pulled here. I think your department is a great asset to exhibitor. Thanks for sending exploitation man. This is certainly great co-operation and expect to break all records. J. W. FOSBENDER, DONELSON THEATRE, CENTRAL CITY, NEBR. Exploitation in this town means fully fifty percent more box office value. The pictures your Exploiteer has put over for us lately have been double in receipts over all other pictures no matter what make. Hope you will place us on his regular calling list as we are one hundred percent Paramount due to exploitation services rendered by your department. E. C. CLAPP, AMSTERDAM THEATRE, AMSTERDAM, N. Y. Exploitation and nothing else put over to enormous crowds “ CIVILIAN CLOTHES ” and “ LADY ROSE’S DAUGHTER.” Crowds so big Saturday compelled to use side exits of theatre to empty lobby so jammed with people waiting to get in. Your Exploiteer gave us wonderful co-operation and exploitation. Again I thank you. NATE ROBBINS, AVON THEATRE, UTICA, N. Y. “ A WISE FOOL ” was put over for the Central Theatre by your Exploiteer. He pulled several clever and very original stunts that commanded the attention of public. LOU DeHOFF, CENTRAL THEATRE, BALTIMORE, MD. “ BREWSTER’S MILLIONS ” enjoyed a splendid business during week. Much of success of picture due to efforts of your Exploiteer. Accept my appreciation for courtesies extended by your department. DAN BERGUM, GARDEN THEATRE, DES MOINES, IA. The best year since I have been in the business is sufficient assurance of what a one hundred percent Paramount program has done for me. I congratulate the Famous PlayersLasky Corporation and wish them every success the coming year. I also want to offer my congratulations to your Exploitation Representative in Detroit, who has assisted mightily in bringing about this triumph. EDDIE ZORN, TEMPLE THEATRE, TOLEDO, OHIO. Paramount Anniversary Month will never be forgotten in the Strand’s history. Starting with the big laundry parade for “SATURDAY NIGHT” and ending with a stunt linking the big butler review of fifteen people with “HER HUSBAND’STRADEMARK,” each production scored a knockout. This week — Holy Week — we are playing to absolute capacity. Y our Exploitation Department is doing wonderful work. My hat is off to your Seattle man. Congratulations and best regards. H. B. WRIGHT, MANAGER, STRAND THEATRE, SEATTLE, WASH.