Motion Picture News (Jul-Aug 1922)

1 u g u s t 26, 1922 1001 Sales Promotion Urged by Babson Conferees THE consensus of opinion among the delegates to the recent ninth annual conference of the Babson Statistical Organization held at Wellesley Hills, Mass., is that the country has now entered the anticipated period of industrial expansion with prosperous conditions to follow immediately. This is the report brought back by John E. Storey, the Pathe General Representative, who participated in the conference. Commercial organizations in all sections of the country were represented, while Vice-President Coolidge and Secretary of Labor Davis, representing the administration at Wasington, were among those who delivered addresses. “ These addresses,” said Mr. Storey on his return to New York from the conference, “ including that of Roger W. Babson, all conveyed the one predominating idea that at present and for some time to come the principal incentive of every big manufacturing, financial and distributing organization should be ‘ Sales Promotion.’ The general sense of the conference was that sales promotion and intelligent distribution are the two principal problems of the next two or three years. As one speaker said: ‘Business travels in cycles, while business men and sales organizations travel in ruts. All we have to do is to shake ourselves out of the lethargy of last year’s experiences, as the country is now in a healthy business frame of mind. The men who are going to stand out most prominently in the next two years are those with the greatest sales ingenuity.’ ” ... t Wnl-Sj . From the Max Linder comedy “ The Three Must-Gct-Theres,” an Allied Producers and Distributors’ Corporation screen burlesque. Christian Herald Backs Harry Levey According to a statement issued by Arthur James, formerly editor of the Moving Picture World and lately having become identified with Harry Levey as vice-president of the National Non-Theatrical Motion Pictures, Inc., an exclusive contract has been entered into during the week whereby the National Non-Theatrical Motion Pictures, Inc., will place in each of the twenty-six exchanges now being organized to complete its non-theatrical distribution in the United States and Canada, a branch of the new organized Christian Herald Motion Picture Bureau, which will concern itself exclusively with churches and allied organizations. The Christian Herald is now militantly espousing the cause of a free and unlimited supply of church pictures. Pathe’s Release for August 27th Johnny Jones in “Makin’ Movies ” Is at Head of Short Subject Schedule M AKIN’ MOVIES” heads the Pathe release schedule for the week of August 27th. This is the second of the series of two-feelers featuring Johnny Jones, the juvenile star, in a number of “bright business deals” stories. “Makin’ Movies” is said to give an amusing twist to the exhibitor end of the picture business, with the “Pay as you leave, if you like it” policy playing 'an important part in the picture story. An amateur juvenile performance of “Uncle Tom’s Cabin” is also said to be a highly amusing part of this subject. Important Circuits Contract for Series of Seven Warner Bros. Productions THE entire series of seven forthcoming Warner Bros, attractions have been -ontracted for by: Balban & Katz for Northern Illinois; Rubin & Finkelstein for Minnesota and North and South Dakota; R. H. Lieber for Indiana; A. M. Fabian for Northern New Jersey; A. H. Blank Film Enterprises for Iowa and Nebraska; R. G. Tunstall for Wisconsin; Independent Film Corporation, Philadelphia, for Maryland, Delaware, Virginia, District of Columbia, Eastern Pennsylvania, and Southern New Jersey; Franklin Film Co., Boston, for entire New England; Regal Films, Ltd., for Canada; Skirboll Bros., for the state of Ohio; L. K. Brin, Denver, for Alaska, Washington, Oregon, Montana, Idaho, Colorado, Wyoming, Utah, and New Mexico; S. & O. Pictures Corporation for California, Nevada, Arizona and Hawaii; Joe Skirboll for West Virginia and Western Pennsylvania; and M. Mitchell for Georgia, Florida, Alabama, and North and South Carolina. The series of Warner pictures being made at the Coast studios include four Warner Brothers productions and three Harry Rapf productions. The Warner productions are “ Main Street,” Sinclair Lewis’ novel of rural America; “The Beautiful and Damned,” F. Scott Fitzgerald’s novel dealing with the modern flapper ; “ Little Church Around the Corner,” the stage play of the same name by Marion Russell; and “A Dangerous Adventure,” a wild animal picture featuring Grace Darmond. The Rapf productions are “ Rags to Riches ” and “ Heroes of the Street,” both featuring Wesley Barry, and “ Brass,” Charles G. Norris’ novel of marriage and divorce. “The Timber Queen,” Pathe serial with Ruth Roland, reaches its seventh episode, called “Mutiny.” The hero and heroine have reached the Alaskan coast by a swift dogsledge journey after a hair’s breadth escape from the villain’s effort to stop them by dynamiting a bridge. They secure passage for Seattle on a tramp ship loaded with oil, but which is delayed until Cluxton and his gang arrive and stage a mutiny with the object of getting rid of Ruth and Don. There is a thrilling deck fight with Ruth imprisoned in the hold. The old cargo catches fire. The bruised and battered hero is taken off by the crew in the boats, leaving Ruth locked in the hold of the blazing and sinking ship. “Rough on Romeo,” with Paul Parrott, is the listed Hal Roach Comedy. The Harold Lloyd re-issue is “Hear ’Em Rave.” With “The Mechanical Horse” the Aesop’s Film Fable release shows that cupidity often over-reaches itself. The issue of “Screen Snapshots” released on August 27 includes Madge Kennedy, Bobby Vernon in an amusing mix-up; little Richard Headrick on a visit to Henry B. Walthall; Mrs. Oscar Hammerstein, widow of the famous impresario, in his studio debut; “Bull” Montana in a chivalrous role, and Mabel Normand fondling some of Mack Sennett’s pets. In Pathe Review No. 170, the microscopic lens shows odd and interesting things in “Never-Never Land.” A feature called “The Children of the Sun” pictures how modern science heals white plague victims with rays of sunshine at the J. N. Adam Memorial Hospital, Perrysburg, N. Y.