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TREMENDOUS EXPLOITATION
£
O PICTURE ever released offers more opportunities for exploitation than “Lorna Doone.” There is a most unusual line of accessories, including a 24-sheet by Eland, the famous portrait painter, and portrait posters by Henry Clive. There is an exceptional line of advertising and publicity material which you will find in the press book. The picture provides unlimited ideas for exploitation and the press book contains practical methods for putting the picture over BIG at small cost. Be sure to get press book from your First National Exchange.
The biggest national tieups ever arranged have been put over in connection with this production. Book stores, music stores, National Biscuit Company salesmen throughout the country, jewelers, shoe stores, furriers, department stores are all lined up. No chance to go wrong here. The live wire exhibitor will have the crowds standing in block-long lines.
Three hundred thousand local dealers will cooperate with the theatres in one of the most tremendous merchandising campaigns ever undertaken. Twenty-five thousand wholesalers, jobbers, branch offices and distributing agencies will join in the work. Get in touch with your local stores handling these products. It means a big profit to you at no cost whatever. Here is a list of products and the national organizations arranging the campaign :
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Doone’’ Book Madge Bellamy edition of “Lorna Doone,’’
Milton Bradley Co., Springfield, Mass.
Doone” Ballad M. Witmark & Sons, 144 W. 37th St., N. Y. City
Doone” Pearls L’Aida Pearl Co., 366 Fifth Ave., N. Y. City
Doone” Bracelet L’Aida Pearl Co., 366 Fifth Ave., N. Y. City
Doone” Sautoir L’Aida Pearl Co., 366 Fifth Ave., N. Y. City
Doone” Earrings L’Aida Pearl Co., 366 Fifth Ave., N. Y. City
Doone” Fur Wrap. . . .J. H. Herbst & Co., 20 W. 37th St., N. Y. City
Doone” Hat New York Mfg. Co., 600 Broadway, N. Y. City
Doone” Umbrella . . . .Follmer, Clogg & Co., 295 Fifth Ave., N. Y. City Doone” Cloth Wrap..H. Samuels & Sons, 33 W. 34th St., N. Y. City
Doone” Dress Ben Cohn & Bro., 166 Madison Ave., N. Y. City
Doone” Shoes I. Miller & Sons, 1 West 46th St., N. Y. City
Doone” Doll Mme. Georgene, Inc., 309 Fifth Ave., N. Y. City
Doone” Shortbread . . .National Biscuit Company.
DISTRIBUTED BY
Associated First National Pictures, Inc.
All Set for
lorna Bootie