Motion Picture News (Nov-Dec 1922)

3412 Motion Picture News Ritz Claridge and Pictorial Theatres Most Recent Installations THE RITZ, New York City; Claridge, Montclair, N. J., and Pictorial, New York City, are the most recent of the numerous installations the Howells Cine Equipment Company have equipped approximately sixty theatres during the past year. In making these last installations the Howells Cine Equipment Company ended up their year activities at record breaking speed as these three theatres were all completed within a week. The Ritz Theatre had apparatus installed as follows : Gardner velvet gold fibre screen, two Simplex projectors, -one Westinghouse motor generator set, four Hallberg Economizers, Snaplite projection lenses, Peerless arc control and National carbons. The new Claridge in Montclair, New Jersey, has also been equipped in a most thorough manner embodying in its projection department a Westinghouse motor generator, Westinghouse transormers, two Automatic Ticket Machines, Snaplite lenses and National carbons. . The Pictorial Theatre has the same equipment installed, namely, Westinghouse motor generator, Raven Screen, Simplex projectors, Snaplite projection lenses and National carbons. Installations by the Howells Cine Equipment Company have been made in nearly every part of the states of New York and New Jersey. The following is a representative list of theatres which are included in the list of approximately sixty theatres equipped during the past year: Freeman theatre, Bronx, N. Y. ; Kingsbridge theatre, Fordham, N. Y. ; Lincoln theatre, Irving, -N. Y.; Bellmore theatre, N. Y. City; Park theatre, Roekaway, N. Y. ; Arverne theatre, Arverne, N. Y.; Winthrop Theatre, Brooklyn, N. Y. ; Hub Theatre, Bronx, N. Y. ; Castle Theatre, Irvington, N. J. ; Capitol Theatre, Bellevelle, N. .; Tivoli Theatre, Roseville, N. J.; Welmont Theatre, Montclair, N. J.; Claridge Theatre, Montclair, N. J. ; Cort Theatre, Sommerville, N. J.; Ogden Theatre, Bronx, N. Y. ; Victoria Theatre, Ossining, N. Y. ; Rialto Theatre, Portehester, N. Y. ; Flushing Theatre, Flushing, L. I. ; Ritz Theatre, Bronx, N. Y.; Pictorium Theatre, Bronx. N. Y. ; Belvedere Theatre, Brooklyn, N. Y. ; Benson Theatre, Brooklyn, N. Y. Snaplite Lens Sales Increase The Kollmorgan Optical Company of Brooklyn, N. Y., reports that a greater discrimination is being shown among the exhibitors of the country in the selection of the projection lens and that the higher class lens is now becoming exceedingly popular. The Kollmorgan Company further reports that the increase in the sales of their lenses over that of previous years has been most encouraging. Radio Mat Invents New Slide Radio Mat Slide has just placed on the market a new form of slide which may be had in great quantities at a very low price. The slide is not constructed of glass, but the material used has the physical characteristics in its flexible and unbreakable quality of isinglass but at the same time will withstand heat and water. The regular Radio Mat Slide is now being used extensively throughout the country. Gardiner Screens Have Good Points The Gardiner Velvet Gold Fibre Screen has been installed by a great many of the theatres which have been equipped by the Howells Cine Equipment Company, particularly those theatres which can best use the reflector type of screen. It is claimed that this screen stands up very well over a long period of use, and that its reflecting characteristics show a very small depreciation. Charles A. Goldreyer, Owner of the New Ritz Theatre, New York City Westinghouse Makes Many Installations Westinghouse Electrical and Manufacturing Company, whose products, motor generators, transformers, and so forth, are so well known in this field, have had their equipment installed in every theatre which has been equipped by the Howells Cine Equipment Company. The performance of this type of motor generator has been exceedingly satisfactory and consistent, according to all reports. The sale of this equipment has been steadily increasing from year to year. Electro Carbons Popular in New York District The sales of Electra Carbons, according to the report, have been steadily increasing. These carbons are distributed by Hugo Reisinger, who has long been identified with this particular brand of carbons. On right is a view of the projection room of the Stadium theatre Brook lyn, N. Y., equipped for all emergencies with its two motor generators and A. C. apparatus. The left view shows a projection room which has th orough equipment in every respect. These two theatres were equipped by the Hozvells Cine Equipment Co.