Motion Picture News (Sep-Oct 1922)

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8 GREAT INCE SPECIALS for 1922-1923 The day of the mediocre screen production is past. Appealing novelty is the demand today of the great screen following which has grown from a handful of curiosity seekers gathered in a two by four theatre, badly lighted and more badly ventilated, to vast audiences from every walk of life. The motion picture has became the great American amusement. Why? Because countless millions are being spent each year for ideas, settings, faces, costumes which are novel , which give the world at large something new to think about, something new to talk about; which furnish entertainment that take people out of the rut and routine of prosaic every day life into the electrifying atmosphere of the dramatic and the romantic. In all my forthcoming specials for the coming season — 1 have kept in constant sight the audience value of appealing novelty. Each production has been based on a story of intrinsic merit. There never has existed a public which will pay money to be bored. I send forth my late productions in full confidence that the box-ofHce gauge which is an unfailing test of public favor will register a record high water mark. tributi on by ASSOCIATED FIRST NATIONAL PICTURES, INC.