Motion Picture News (Oct-Dec 1929)

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October 5 , 19 29 1215 ^^^^^^^^^^^^^^^^^^^^^^^^^ ^^^^^^^^^^^^^^m*m a Good I Should Reseat My Theatre? 1 I I ;■■■ ■ ■';■ V p\ : LOOK FOR THE ANSWER IN YOUR BOX OFFICE RECEIPTS! t ;•:■■ i ; ■■■■■■. There you will find the figures that justify reseating Research has shown that old, unattractive, . uncomfortable seating is the most common cause for the downward trend of box office receipts. Look over your chairs... examine them critically. Ask yourself if they are comfortable enough to rest tired bodies. Sit in them yourself. Be sure they are attractive, inviting, and modern. If not — invest in reseating. It will pay you in extra profit and patronage. Comfort attracts patrons Reseating brings comfort . . . and comfort brings patronage. That has been proved time and again where modern, attractive, comfort able "American" chairs have been installed. For comfortable seating ranks equally with fine projection and an entertaining show as an attraction to theatre goers. Get the facts now! The facts on "American" reseating service are available to you. Write us. We will be glad to send you all data on the logic of reseating and its value to you. There is no obligation to reseat unless it appears the advisable thing to do. Find out how between curtain and overture . . . without a show being interrupted, your theatre can be completely transformed into a favorite with the theatre going crowd! Reseating brings comfort — and comfort brings patronage American Seating Company CHICAGO, ILLINOIS Sales and Service Organizations in All Principal Cities 1 '.'■.■ I I Hp. ",. A ■ ■.'.-.% w«»tf#M> ■ ■■■■r^m. mimmmmmmmmmmMm I