Motion Picture News (Oct-Dec 1929)

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1232 Motion Picture News THE MOST THING IN News Item When an exhibitor Bets out to obtain advice and guidance on the selection of sound reproducing equipment for his theatre he should bear well in mind that the problem at hand ia NOT a theatrical one, not an ordinary matter of showmanship. The selection of sound equipment for a theatre involves some very exact technical questions and the advice and guidance of a competent technician is not only desirable but absolutely essential. m Editorial from Exhibitors Herald-World. IMPORTANT "TALKIES" Is the sound effect *' on the ears of your critical audience Good Sound Is More Important Than Good Pictures Today perfect tone reproduction is of paramount importance and failure to maintain your sound reproduction to the highest standard means actual loss of patronage for now the public go where they hear the best "talkies." If you have not a MA(JY HORN you have not the best "talkies." A MACY HORN WILL IMPROVE ANY INSTALLATION 100% Model S-120 Is a Perfect Sound Reproducer Especially Recommended for THEATRES — ICE SKATING RINKS — DANCE HALLS LARGE AUDITORIUMS, CHURCHES, ETC. A whole new installation is not necessary Extremely easy to install. No loss of pitch, no drumming tone, withstands all climatic conditions because made of the finest acoustic properties. Booklet on request. Macy Acoustic Engineers Are at Your Service MACY MANUFACTURING CORPORATION 1451 39th Street Brooklyn, N. «w -#**' -V ^ .»-S S5= DAiiTFI Trade Mark Registered NATION WIDE ENDORSEMENT OF DA-LITE SCREENS Was fully established during the reign of silent pictures. With the advance of sound pictures this endorsement has become international and all but unanimous in character. Da-Tone X Sound Screens — 75c. per sq. ft. Gold Fibre Seamless Tearproof Screens — 50c. per sq. ft. Also Portable Screens — All Types. THE DA-LITE SCREEN COMPANY 922-924 West Monroe Street, Chicago, Illinois