Motion Picture News (Oct-Dec 1929)

1246 Motion Picture News Color in Theatres Front and Baek Stage Reco Color Hood For footlights, border lights, proscenium lights, clusters, etc., RECO Color Hoods reflect the beams of colored light of uniform intensity softened with any of a wide choice of colors. Fit snugly over lamps and provide a quick and easy means of getting any color desired on a clear lamp. All sizes up to 500 watt. Write for new Bulletin. No. 77 M ^"W EL ECTB.C COMPftN w^ Everything in Color for Lighting Equipment 2628 W. Congress St. Chicago, IN. Savs Radio Has Educated Public to Full Appreciation of "Sound" Quality DUE to the extensive use of radio receivers in homes throughout the country the American public is thoroughly "sound wise, and patrons of the theatre know more about the quality of amplified sound than they ever did about dramatic quality, and therefore will not tolerate inferior reproduction," P. A. Powers points out in a statement issued in connection with the announcement of the new "DeLuxe 1930 Model" Powers Cinephone. The showman's problem, the head of the Powers company continued, is to give the very best of reproduction, for "programs may be changed and several good pictures offset the bad effect of a poor picture, but if the sound reproduction is of poor quality every program will be marred and its bad effects will be permanently reflected in poor box office receipts." The new model brought out by Powers is offered in three separate forms : Disc, SUPER MELLAPHOHE Talking Picture Equipment $500 .00 Per Pair Complete with Pick Ups and Fader. $775 .00 with Amplifier Tubes : 1 1 1 . 1 Speakers. Over 300 Installations Mellaphone Corporation Rochester, N. Y. Territory open for dealers Sound-on-Film, or a combination of both systems. The units have been standardized to permit theatres installing only one to add the other attachment necessary to have a dual system at any time without discarding any part of the equipment already installed. New features of design include a motor drive that is a separate unit, to reduce vibration and eliminate breakage in photo-electric cells and exciter lamps. Large sprockets to give greater smoothness of tone and simplify operation, and gearings silenced by enclosure in grease-filled housing are other improvements made. The turntable for the disc attachment is so designed that the discs fit down into a recess and are so protected without the use of a cumbersome guard rail. Amplifiers are especially designed instruments with circuit protectors guarding all main arteries from feed-backs and voltage fluctuations, and balanced to deliver accurate reproduction of all notes. Free Coffee Popular Feature in Grand Lounge of Roxy Motion picture patrons like their coffee, just as the English theatre-goer enjoys his tea between performances. At ieast that is the experience of the Roxy Theatre in Xew York which began serving free coffee in the grand lounge room more than a year and a half ago. Serving coffee with the movies was pretty much of a novelty when Roxy started it. Some of the little theatres had done it to contribute to the club-like atmosphere. But Roxy was the first to establish the service in a big-time house. The coffee, cream, sugar and service are furnished by a coffee roaster who considers his efforts repaid by the advertising given his brand. "We average between 1,800 and 2,000 cups a day." said Miss C. Lage. the coffee hostess. "One day we served more than 2,400 cups. We generally have a steady patronage from 2 o'clock in the afternoon until 10 o'clock at night. MUSICAL DISCS AN OVERTURE and an EXIT MARCH on each 16 33 1/3 R.P.M. Record Use on any Sound on Disc Equipment WRITE FOR CATALOGUE AND PRICES SUGGESTIONS No. 1254 — LIGHT CAVALRY OVERTURE STARS AND STRIPES FOREVER No. 1260 — BEAUTIFUL BLUE DANUBE A1DA GRAND MARCH No. 1262 — SPRING SONG AND 1DILIO CORONATION MARCH SUITE 1100 SUGGESTIONS No. 1261 — HUNGARIAN RHAPSODY No. 2 LIGHTS OUT MARCH No. 1259 — POET and PEASANT OVERTURE WASHINGTON POST MARCH No. 1282 — BADINAGE and AL FRESCO THUNDERER MARCH 1841 BROADWAY, NEW YORK A SYMPHONY ORCHESTRA IN YOUR THEATRE THE YEAR ROUND