Motion Picture News (Oct-Dec 1929)

O c 1 o be r 19 2!) 1275 M4NACE-RJ' ROUND TACLt CLUD L. J. Mechling P. D. For Brown Circuit In Zaneville, O. Leonard T. Mechling, Director of Publicity for the Brown Theatrical Company, in Zanesville, Ohio, passes on the interesting information that Al Jolson's picture "Say It With Songs" established a precedent in Zanesville by being held over a second week at their Quimby Theatre. We know that the Brown organization as well as its President, Mr, Caldwell H. Brown, is pulling some mighty fine showmanship out there in Zanesville, and we would be delighted at the opportunity of passing along some of their activities via these pages. Sorry I didn't meet you at the Gus Sun party this year, Mr. Brown, but we will have to blame that on Gus Sun, — because there was no party. O. F. Glass' House in North Platte Soon To Be Open Here is a snap-shot of the new theatre being constructed at North Platte, Nebr., for the M c C o o k Amusement Co., of which O. Fred Glass, one of our ROUND TABLE CLUB boosters, is the head. This snapshot gives promise of a mighty fine theatre when it is finished and we certainly hope that the McCook Amusement Company meets with the success they deserve for their confidence in the theatre-going public of North Platte by building this beautiful theatre. We are going to keep this snap-shot handy, and when we have a photograph of the completed front we will publish it alongside of this one to just show what the house looked like during its early stages of construction and when it was finished. Be sure and keep us posted on what is going on, will you, Glass? Thanks a lot in advance. Sid Lawrence Continues To Use Good Will As B. O. Plug Our old friend, Sid Lawrence, still continues his good-will activities at the Lockport Palace Theatre, in Lockport, N. Y. His latest achievement was bringing Mr. T. E. DeVor, the District Superintendent of Service of the Electrical Research Products, Inc., into Lockport to address the local Rotary Club. In addition to creating a marvelous impression and entertaining the large turnout at the luncheon, Mr. DeVor was introduced by Sid personally and the theatre came in for a lot of good praise. His activities in Kiwanis, Rotary and other local organizations has been one of his greatest steps in welding a marvelous spirit of community welfare between any theatre he manages and the public in general. And this latest stunt of his was not a bit surprising to your Chairman. Sid is going to work the old turtle gag on the "Noah's Ark" picture offering $10 to anyone who can make the turtles spell out the title of the picture. He has promised us some photographs and a more detailed description in an early letter, so we have something to look forward to. Thanks a lot, Sid, and let's hear from you again real soon. Stevenson's Ads Are B. O. Magnets For Lincoln Thea. D. F. Stevenson, Director of Publicity for the Lincoln Theatre, in Trenton, N. J., and an active member of the ROUND TABLE CLUB, drops us a line to tell us that he is going to shoot along some stunts that he especially engineered in conjunction with several recent productions, that he has had to handle at the Lincoln Theatre. At the same time, "D. F." passes along the mighty fine sample of real newspaper advertising. You will note from these four ads, how Stevenson believes that plain type is far more attractive and impressive than illustrations, which for the time being are just left out because they have been overdone by everyone else. WT^TTTWr T: ALL THIS WEEK i TTTT^T^T Chaney Thunder Pl£4StlRf CMZff) m^m Vilma Xanky NEXT SATURDAY ■QeMW m^m ! Ir-.f I'm Natural Color, Talking Singing and Dancing Revue Matt Reilly Still Ballyhooing Some Good Ones In R. I. Which is damn good logic in any man's town, so if you find anything in these ads that is of value to you, take a tip and make use of them, because he knows his onions, and what he accomplished is worthy of the attention of any of us. We'll be waiting, "D. F." for those promised stunts. Matt Reilly, Manager of the Victory Theater, in Providence, R. I., not only succeeded in stopping traffic, but he drew plenty of extra B. O. trade, with a mighty novel exploitation stunt on "Street Girl." The dope is practically set forth by glancing at the photograph with this story, but in case you don't quite get the idea we w ant you to know that a very pretty blonde young lady, advertised as the "Pajama Girl'' entertained with a one-girl Fashion Show. (Her ent i r e wardrobe consistng of a suit of striped pajamas.) Matt has been engineering some mighty good publicity for the Victory Theatre, and his exploitation stunts have created quite a lot of comment in and around his section of New England. Why not pass along some more of this stuff so that we can, in turn, let the other boys see what you are doing. '