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1276
M o 1 1 ' p n Picture X e w s
MANACf RJ* flCLND TABLE CLUB
Notice to Members
Please be sure to notify the chairman of any change of address.
-THANK YOU.
that, after all, is what he was out to selL of the Five and
On the picture
Urban R. Anderson Plugging Mansfield With Exploitation
Urban R. Anderson, formerly located in Cincinnati, Ohio, is now managing the Majestic Theatre, in Mansfield, with great success.
Urban has come through in response to our many re<pic^ts with one of his recent photos, as well as some pictures and details of his latest tint campaign on t li e I ip 1 s o n picture "Say It With Sony--.''
You will note from the picture of the front of the theatre how effectively the plain block lettering of his sign makes Jolson's name stand out, and
1
■ -ri^f",
Managers' Round Table
Club Employment
Bureau
A service without cost to all Subscribing Members.
All correspondence should be addressed to Charles E. Lewis, Chairman, personally, and will be treated in strict confidence.
* * *
Theatre owners, chain executives or others seeking managers of the highest calibre can make such contacts by advising the Chairman of the type of man, or men, they are looking for.
Managers wishing to register in this Bureau are requested to write, immediately, for the proper form to be filled out.
MANAGERS' ROUND TABLE CLUB
729 Seventh Avenue
New York City
Ten Cent Store tie-up, you must admit that the have a beautiful and attractive window display, which must have certainly attracted a tremendous amount of interest besides building up a desire on the part of those seeing this display to see the picture.
As for the newspaper ad which we are also picturing, we do not care whether
WELL FOLKS
I'M HERE AGAIN i«
"SAYIT WITH
AL JOLSON
WITH THE LOVEABLE LAD DAVEY LEE
MAJESTIC
A WARNER THEATRE
the wording is original with Mr. Anderson. or whether it came oul of the press book, it is nevertheless effective because he makes good use nf the large display type, and this ad must certainly li a \ e c o m m a n d e d attention from anyone looking through the local paper.
In addition to the pictures shown with this story, he had several other displays in different music stores around the town. Three days in advance of the opening a truck was on the streets of Mansfield
carrying a twenty-four sheet banner and phonograph which
played the song hits from
the picture. The only
cost to the theatre for
this stunt was the banner.
The phonograph records
and truck were furnished
free as these dealers were
given credit on the truck.
Another detail of the
campaign was an airplane
carrying Jolson's name
flying all over surrounding towns and dropping
heralds announcing the
opening of the attraction.
We are certainly glad to
pass on this campaign of
Anderson's and sincerely
trust that he will continue to keep us posted on
his future activities in the
show business.
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All For One And One For All
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