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Motion Picture News November ?., hj'V
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LOEWS JERSEY CITY
Theatre, is the newest palatial playhouse in the circuit operated by Loews Theatres. Inc. Its location in the very center of Journal Square, the busiest section of the fast-grcnving town across the Hudson from Manhattan, brings it into direct competition with the big Stanley Theatre. The seating capacity of the newer house is 3,30U. C. II'. and Geo. L. Rapp were the architects. Above is a sketch showing the imposing facade.
W1THIX the period of a month, Loew's Theatn s, Inc.. added to the imposing array of luxurious theatres that circuit operates three elaborate picture playhouses, all of the Broadway type, but all located in .suctions of the well outside the district known as Broadway. These are the Kings, in Brooklyn, the Paradise, in the Bronx, and the Jersey City. All three are outstanding examples of modern theatre architecture and construction.
The Jersey City, occupying a site in the very center of Journal Square, the heart of the town across the river from Manhattan, has a most imposing exterior, and a very luxurious interior. Like the Kings, in Brooklyn, the Jersey City was designed by C. W. and Geo. L. Rapp. Architects.
The interior is of formal design, executed in the Italian
baroque style. The auditorium construction is orchestra and one balcony, the forward portion of the balcony being set off as a loge section. Total seating capacity of the auditorium is 3.300 persons.
A wide entrance and a spacious outer lobby conform to the plan which has proved so successful in the prevention of a congested condition, often responsible for driving much potential patronage from the theatre when specially appealing attractions draw great crowds. The outer entrance doors are of brnze, handsomely wrought. These open on a rotunda lobby, three stories high, and with an observation gallery on the mezzanine floor completely girdling the oval circumference.
The domed ceiling is elaborately decorated, with detail picked out with colors in gray, gold, pale blue and rose.
The Showman section, a special department devoted to the equipment, building and operation of the theatre plant, is published once a month as a regular feature of Motion Picture News, appearing in the first dated issue of each month. Motion Picture News Publication, Editorial and General Offices: 729 Seventh Avenue, New York City. Paul M. Abbott, Manager of Equipment Advertising. Chicago Office: Harry E. Holquist, Central West Representative, 910 So. Michigan Avenue. Phone: Harrison '2431. Los Angeles Office: Hotel Roosevelt. Hollywood.