Motion Picture News (Oct-Dec 1929)

November 9, 1929 Motion Picture News 47 MANAGER!' ROUND TABLE CLUE C. M. Chidley Put Over A Marvelous "Sound" Opening GOME ON, EVERYBODY- GREATER TALKIE SEASON iilh This is the way that C. H. Chidley, manager of E. J. Schulte's Rialto Theatres, Inc., operating the Rialto, American and Rex Theatres, Casper, Wyoming, climaxed ^ "~ ^ "~^— ^^~ an unusually extensive campaign for the opening of sound at their American Theatre. The majority of full page spreads on the opening of sound that we have seen here at CLUB headquarters generally consisted of a whole lot of cuts or fancy art work, but we are ready to match this page with any we have seen so far, and to say without doubt that this is as attractive a piece of advertising as any of the others regardless of their beautiful art work. A lot of managers would be surprised how much more attractive their advertising could be if they would fall back on plain type once in a while, and get away from the monotony of too many mats and cuts in all their advertising. We rather appreciate Chidley 's thoughtfulness in sending this contribution in to us because it gave us the opportunity of driving home an idea which we have wanted to go into for some time past. What applies to this full page can also be applied to your regular house advertising. Try your darndest to get away from the monotony of either too much illustration or too much plain type. Strike a happy medium in your newspaper advt. by going from one to the other to achieve a radical change in appearance and then combine both to get a still more "different" look to them. Let's hear some more from you Mr. Chidley and we would like to see some more of your newspaper advertising as well as some of your house programs. Won't you oblige us with some samples? Thanks in advance. *5r 'm m GALA PREMIERE TONIGHT Under the deal which Peters And Smith placed the McCook Amuse nr ,. tt7«i/-at-> ment Co. Theatres under the Working With O. t. Fox West Coast Banner, O. GlaSS Out In Neb. fred Glass a member of long standing in the ROUND TABLE CLUB assumed supervision for the World and Temple and Star Theatres at McCook, Nebraska and the New Fox Theatre at North Platte which will open very shortly. Mr. Glass has as assistant at the Temple, Mr. K. M. Peters and at the World Mr. Carl Smith. We would certainly like to hear from these gentlemen as well as Mr. Glass, for we are certain that their exploitation and advertising activities would hold much of interest to the other members and readers of these pages. "LOBBY LAUGHS'' Remember what Dick Kirschbaum said last week about contributions? Well — Come on and shoot in a few giggles right from your funny bone. As they say in the classics: — IT'S "All For A Laugh" E. J. Harvey's Recent Ballyhoo Was A Corker for Derby Here is one that E. J. HARVEY, the manager of the Community Hull Theatre in Derby, Conn., used to mighty good advantage, and which he feels some of ^^^^^^^^^"^^^^^^^^^ you boys can use. The total cost to Harvey for this unusual street ballyhoo was about $25 and it created a tremendous amount of interest in the picture "The Valiant." Here is a brief description of how "E. J." handled it: On the first day, he sent out this man dressed as a police officer with the boy handcuffed to him without any sign at all. The second day he put a sign on the front of the boy reading "Is This Your Boy?" By this time everybody on the street was stopping to inquire what it was all about. On the third and opening day, a still further sign on the boy's back, explained the picture and the theatre. Here's a good one to bolster any picture that you expect to run in which this type of ballyhoo would tie in. Don't lose sight of it because it is worth filing away for future reference. Thank you, Mr. Harvey, and let's hope we get some more stuff from you. — C. A. "Bones" Smith who "Bones" Smith Now £fs f°rm*r'y ™naser o£ th« . _, Electric Theatre in Kansas Managing 1WO City, Kansas has been ap Houses In Missouri P°intfd ™napr, °f the Royal and Hubbell Theatres ^ "" "" ^ "" ™ in Trenton, Missouri. We have already seen signs of marvelous showmanship from "Bones" when he was in the Electric Theatre and we will now look forward to hearing from him regularly at the Royal and Hubbell Theatres. How about it. Smith, and be sure to send us one of your photographs so that we can properly introduce you in the next contribution you send us. Thanks a lot anyway in advance.