Motion Picture News (Oct-Dec 1929)

52 Motion Picture News November 9, 1929 MANAGERS' RCUND TABLE CLUE "An Advt. Angle" It has been suggested by many managers that wherever possible the name of the town or city be worked into the theatre's advertising. This is a mighty good suggestion because we have tried it many times. We cannot say with any particular success because who knows what percentage of business can be credited to any particular form of advertising? But it is eye-arresting to every reader of your local paper and they always like to see their town's name at the head of anything. Such captions as "The greatest show in Blankville" — "Blankville's theatrical event" — "The picture that has all Blankville roaring" — and many more like them will always brighten up your ad. Use such lines in bold type. Make them see it and then rest assured that they will read the rest of your ad. Shulman & Forster Doing Fine Work At The Fox-Eckel Backed up by an unusually attractive theatre front, corking good newspaper advertising and many laugh provoking ballyhoos, Morris Shulman, manager "" ^ —— —— ~ ~ ~ ~ ~" """ of the Fox Eckel Theatre in Syracuse, if. Y., set about and succeeded in putting over the "Cock Eyed World" at that theatre. The photo on the left will give you an idea of what the front of the theatre looked like and how attractively the displays were arranged. Incidentally, you will notice on the marquee the headline billing that Paul Forster, the assistant manager organist at the Eckel, ran for himself. However, knowing the fine work that Paul is doing up there, we can set your mind at ease at once by acquainting you Managers' Round Table Club Employment Bureau A service without cost to all Subscribing Members. All correspondence should be addressed to Charles E. Lewis, Chairman, personally, and will be treated in strict confidence. * * * Theatre owners, chain executives or others seeking managers of the highest calibre can make such contacts by advising the Chairman of the type of man, or men, they are looking for. * * * Managers wishing to register in this Bureau are requested to write, immediately, for the proper form to be filled out. MANAGERS' ROUND TABLE CLUB 729 Seventh Avenue New York City with the fact that he IS a head line attraction at every performanc in the Eckel Theatre. But then we didn't start this story with a view of telling you about Forster and his fine organ work, rather to tell you how he and Morris Shulman the manager sold the attraction to the Syracuse theatregoers, and that is what we intend to do. There were many interesting angles to this thorough campaign, and needless to say, the picture played to terrific business that almost broke house records which would be an achievement at this popular theatre, because of the tremendous crowds they attract for most any attraction they are running. However they never miss up on an opportunity of capitalizing when the attraction that lends itself to proper exploitation and advertising presents itself, and this picture was no exception to the rule. We are certainly glad that Mr. Shulman and Mr. Forster find the pages of the ROUND TABLE CLUB so valuable to them in laying out the campaign for the Eckel Theatre, and we are equally certain that their brother members and managers all over the world take great interest in reading about the activities of the Eckel Theatre and how they are selling the pictures in that live-wire city. Sam H. Cohen Leaves Elsinore For New Position Sam H. Cohen who was recently introduced as a new member and exploitation and publicity director of the Elsinore Theatre in Salem, Oregon resigned to accept — ,^— ~ " ■_—" "" "" "^ "™ an excellent opportunity offered by a large organization in Portland and Los Angeles. The MANAGERS' ROUND TABLE CLUB is only too glad to extend to Sam their best wishes for his future success, and we hope that he will keep us posted on his future activities and moves. We trust that when Mr. Cohen reads this little announcement, that it will be a little reminder to let us know where he is going to hang his hat, and also to recall to his mind that he is a member of this fast growing organization of showmen. Will Conner To Help R. E. Charles Out In Chehalis Will Conner, will be the new local manager of the Fox St. Helens Theatre in Chehalis, Washington. Mr. Conner comes from Everett and it did not take — ^ ^ — 1,1,,, long tn become enthusiastic both over the new theatre he is to operate and the town where it is located. R. E. Charles continues as general manager of the theatres in both cities for the Tux \\ est Coast chain, but must of his time will be spent in Centralia which calls for Ins personal attention more often than St. 1 [elenes. Lots of luck, Will, and lets hear from you once in a while as to what you are doing to sell the pictures to the public.