Motion Picture News (Oct-Dec 1929)

54 Motion Picture News November 9, 1929 MANAGER!' ROUND TABLE CLUB THE HACEItSTO^ EYT.N)\r. GLOBE ■ Many showmen are con Frank Boucher Con ^ant'y complaining .that , . .., . they cannot work out single tmueS With High or double truck newspaper Powered Campaigns ti™P* UI?less h }s °n a p^ ^__ . ticular picture that lends lt ■^ ~^ "^^"^^— self to merchants cooperative advertising. For as long as the ROUND TABLE CLUB has been in existence we have continually preached and constantly tried to drive home the fact that any idea regardless of . what picture it was worked on could be rehashed or revamped to fit any picture that you want to exploit. I n discussing the more recent activities of Frank Boucher, City Manager for the Stanley Warner Theatres in Hagerstown, Md., we bring to light a full page merchant tieup which is particularly attractive both from the standpoint of the layout and the wording in connection with the different merchants who took space on this page. Frank Boucher's activities are not new on these pages, but the items we publish about him generally constitute a lot of original angles , which other showmen have found profitable to follow. Another point that we would bring out at this time is that when the Kiwanis International Club held its convention in Hagerstown, practically every well known merchant carried some sort of a complimentary ad, and not to be outdone, Frank made sure that his theatres would be properly represented in the newspapers, the ad welcoming the Kiwanis Club appearing in the upper right hand side of the local paper and measured four columns by ten inches each. Arthur K. Grayburn says : "/ have been very interested in reading the activities of the members of the 'ROUND TABLE CLUB' for some time." Manager, Colonial Theatre, Port Arthur, Ontario. MARYLAND __ CtUGlEllBUHmeOGERl'K, *J I ^T m M1MCY CARBOU ■" , lLLISIOV\^ COLONIAL THt MARYLAND "Gold Diggers °*TYC of Broadway*1 COLONIAL The sn ALL TALKING comedy drama of toilaam lit* IIIII (III1AN Dujuf lASf Ma M n i n QUllUN r* UIIY 'I si n jtMNnn ion I All TALKING' In looking through some more of Frank's newspaper advertising, we rather suspect that he has a leaning toward exchange mats, but we doubt whether anyone will question the attractiveness of these layouts, and we are certain that they are getting the attention that Frank expects of them when he makes up his ads. Before closing this little story about Boucher, we are reproducing here a very neat card which was printed in gold letters on a soft white background and measured about 3x/2 x 5 inches. These were placed in all the hotels on the tables in the dining room and restaurants, and there is no denying the fact that it is the type of advertising that will command, not only attention but respect. And it is distinctly a credit to Mr. Boucher and his wide awake showmanship. Let's hear some more from you Frank, and don't mind our condensing your stuff as we have in this presentation, because the mail is getting heavy, and we want to do justice to everything that comes in. See Gold Diggers of Broadway Maryland Theatre CANADIAN MEMBERS In response to many requests we shall again run a special section devoted to the activities and contributions of our Canadian members. "Shoot" your stuff in right away and try to include photos of what your theatre front, ballyhoos, etc., look like. The special section is scheduled for some time during the month of November. "So step on the Gas"— Managers' Round Table Club