Motion Picture News (Oct-Dec 1929)

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44 Motion P i c t » re N e iu December 28, 1929 MANAGE!?*' POUND TABLE CLUB Boucher Puts Over Another B. O. Wow With Radio Contest Frank Boucher is apparently keeping up his reputation for high-powered publicity and exploitation, because the recent arrival of a Hagerstown newspaper re^ — * veals front page headlines publicity for the Theatre in connection with a radio contest. We have made a cut showing the top portion of the front page of the Hagerstown Evening Globe, and close inspection of the portion of this page devoted to the story of Boucher's activities in that city for the Stanley Warner Theatres will show a most interesting newspaper spate stunt that is undoubtedly clicking at the box office, 100%. "Sign Ceremonies" A Good Pub. Idea For Ray Duddy £l)c^^j^Cf5lobc Gleanings CONGRESS FAVORS BIG TAX 0)\ VIRGINIA MARTIN LEADING IN RADIO CONTEST 5SS" I Laie nashes7*f PMVIS PUN Sl»IMES Ml III 51 1* MCE Mil ilS EM) MS Frank has been so busy down there that we have not been receiving our usual share of letters and contributions from him, but we are always ready to forgive this little oversight on Frank's part, because we know he is actively following the CLUB pages in MOTION PICTURE NEWS and always stands ready to contribute his little bit whenever the opportunity presents itself. Best regards, Frank, and A Happy New Year. Ray Duddy, manager of the Fox California Theatre in Salinas, Cal., is a real good sport because he passes on to us a corking stunt that was recently ^ ~ "" "" "" "■ "^^^^^~ pulled at his theatre, but insists on giving Frank Whitbeck all the credit. So that you can better understand what this is all about, we want you to know that this group of public officials, on the marquee of the California Theatre, is engaged in the christening of the new $5,000 Fox sign. Both business and professional men besides these public officials participated and the Mayor officially turned on the switch that lighted up the town in a blaze of electric glory. They secured a local society girl to swing the bottle of (?) and all we can finish this story up with, is to say IT WAS THE TALK OF THE TOWN. Any visible improvement in any theatre can be handled in practically the same manner if the manager is a wide-awake sort of a guy. But just remember that the idea came from Frank Whitbeck and to him goes full credit for this stunt that has created so much goodwill talk. Thank you kindly, Ray, for your fine letter and the photograph. Write again soon. MANAGERS' ROUND TABLE CLUB 88 88 88 THIS WEEK! NEXT WEEK! EVERY WEEK! 88 88 88 A Wealth of Valuable Information for the LiveWire Manager and Exhibitor! sft Aft ?ft 05 Co w EXPLOITATION IDEAS! BALLYHOO STUNTS! THEATRE OPERATION TIPS! 88 88 88 "The Original Idea Exchange of the Motion Picture Industry"