Motion Picture News (Oct-Dec 1929)

4S Motion Picture N ews December 28, 1929 MANAGER*' ROUND TABLE CLUO Weiss-Perlberg Co. Keeps The Pot A Boiling For Publix Here is another batch of pictures contributed by those two exploitation dynamos of Jacksonville, Fla., namely, Alfred Weiss, Jr., Managing Director and 1 Jonas Perlberg, house man ager and advertising manager for the Florida Theatre in that city. In this group of photos you will notice first the automobile display on "Sweetie." Another photo of the same ballyhoo with Scottie Chestnut the Paramount Exchange Manager of Jacksonville, then the fine looking float used to exploit George Bancroft's "Mighty." Another view of the same truck with a crew of boy scout buglers. The lower group consists of the front and back view of the street ballvhoo for Harold Lloyd in "Welcome Danger." Look this one over boys. Its a corker. The last two photographs on the bottom line, show two of the characters used for the street ballyhoo on "Sweetie." This represented but a small portion of the recent activities of these two live-wire showmen, as among their other contributions, which lack of space prohibits showing in detail, was an envelope full of candy hearts also used to publicize "Sweetie." A neat teaser envelope reading "Starting Florida Theatre Friday" with four question marks on the bottom, containing a card with four white feathers, naturally, used in a teaser campaign for that attraction. F. La Bar, Jr. Says: " . . . . Please allow me to mention that I found the material in your column most beneficial at various times, as it aids considerably in making up campaigns and bringing about new thoughts as well as giving us an opportunity to use ideas which have worked successfully in other theatres." Plaza Theatre. Ashevillc, N. C. On the "Kiss" they used a pink envelope letter, apapparently written in long hand and set to a preferred mailing list of 5,000 men only. This likewise was a corking good angle, and undoubtedly created a whole lot of talk among the theatre goers in Jacksonville, especially the men folks. We will save the rest of their contributions for another issue, but keep your eye on these two boys down there in Florida. Thanks Al. And ditto, Jonas. G. D. Haug Gets A Fine News Break For Free Publicity If You Were Refurnishing Your Love Nest JOHN GILBERT IN HIS FIRST ALL-TALKING PICTUBX HIS OL0RI0US NIGHT ' Willi Bur Ntit Scirtn BtautT Ktthenut Dilt O*to C. D. Haug, Manager of the Strand Theatre for the Publix Circuit in Birmingham, Alabama, is another proud and enthusiastic member of the ROUND TABLE ™" ^ "" "— "" "" "" ^~ CLUB who makes haste to pass on his recent activities for all they are worth to his brother members and managers. In connection with his campaign on "Speedway" he tied up with the local Firestone Agency and was successful in securing over a half a dozen free ads in the local paper, all playing up the feature and the theatre, and, of course, paid for by the Firestone Agency. In addition the Firestone Agency strung attractive banners across each one of their stations, and this also added to the prestige of the attraction itself. We have before us a half a dozen tear sheets from the Birmingham Post and we do not hesitate one instant to say that "C. D." put over a marvelous campaign. Another one of his recent activities consisted of tying up with the same newspaper by running a contest on the classified ad page, which attracted attention to the various ads run on that page, besides calling attention to the Strand Theatre and of course this was just another way of grabbing some publicity that did not cost the theatre anything but a few passes. All of these angles are naturally important to any manager who is anxious to capitalize wherever he can on something that will publicize his theatre. We are showing with this story an ad that represents 30 inches of free space, secured by Mr. Haug, in exchange for an idea. The idea being that he sold the newspaper on this way in advertising and exploiting their classified ad section. With practically every newspaper in the country today anxious to play up their Classified Ad Column and to attract as much attention to it as possible, it should not be a very difficult feat for the wideawake showman to sell this or a similar idea to the local advertising manager of the paper. We are very grateful to Mr. Haug for his fine CLUB spirit in submitting these samples of his recent activities, and we sincerely hope he will continue to keep us posted in the future. Did You Order Your Club Pin? and Wanted to Dispose Of Your Used Household Goods ■ READYCASHbr u«inc»P„«' AN.nt «d" — »nJitm»cnbtrpjif-W«ii(-»d."ro>ll<M r.ci produce bnl. Phone Your "WantAds" to Mis* Lee 4-1234 "Ju»t Say Charge ll" Here Are A Few Of The Many Articles Sold Daily Thru Post "Want -Arts"