Motion Picture News (Oct-Dec 1929)

December 28, 1929 Motion Pic ture News 49 MANAGER!' ROUND TABLE CLUB Bolivar Hyde, Jr. An Active Member And Keen Showman Here is a picture that serves a double purpose, first it gives us an opportunity of showing our many members and readers what Bolivar Hyde, Jr., looks like, and, ^ "^^^"— ^"■^"""" second, it shows the conspicuous spot that his membership certificate occupies in his private office. Thanks, kindly, Bolivar, for your fine CLUB spirit in sending us this snapshot, but keep following it up with some more details of your many activities. Incidentally, talking about Hyde's activities, we wouldn't want to pass up the opportunity of showing you how he exploited "The Virginian" at the Polk Theatre. This was rather an unusual ballyhoo and it created a great deal of talk, which is what every showman hopes to attain when working out his exploitation or publicity stunts. Remember us to the gang down around Florida, Hyde, and keep up your active membership so that the rest of the boys can see and read what you are doing. Incidentally, if you meet up with that guy Wallace Allen, tell him that we think he's trying to high-hat us a bit. You know, it so happens that we had quite a chance to get to know him, and what's more, we kind of liked him, too. But, why should we be annoying you with a lot of applesauce about Wally? What we are anxious to get across to you, is that we want you to keep on sending us the details and photos of your different activities down there and to feel that your various exploitation stunts are really appreciated by our many other members and readers of these pages. Sid Oshrin Still "Putting It Over" At The Allerton Just because you haven't read anything on these pages about Sidney Oshrin, of the Allerton Theatre, New York, need not give you the wrong impression ^ """— ~ ~ ^~ ~ ~" "" ^~ ~ ~ that Sidney has been laying down on the job. No one knows better than your Chairman how active he has been in keeping up the good business of the Allerton Theatre and this he accomplishes by wideawake publicity SEZWE (In Last Week's Issue) "You've Got To Run Like Hell Nowadays To Stay Where You Are!" AND— We Repeat It Again Because It's So True! "Chick" and closely following the activities of his brother members on the pages of the_ ROUND TABLE CLUB. In the accompanying cut, you will notice four snapshots, one shows a rather large and impressive cutout on his marquee, the second a street ballyhoo of a giant man, the third shows another attractive cutout, and the fourth the anniversary birthday cake in his lobby. Great work, Sidney, and continue to keep us posted, we like to hear from you regularly. Hesseldenz Uses Many Angles While Plugging Theatre R. G. Hesseldenz, who manages the Uptown Theatre in Indianapolis, Indiana, initiates himself into the ROUND TABLE CLUB with one of the most compli^ """"" "" "" ~~ — mentary and constructive letters that we have received in quite some time. In publicizing "Speedway," the picture that we all know needs a lot of healthy exploitation to put it across, "R. G." was successful in promoting a Dusenberg race car, similar to the one that was wrecked in one of the sequences of the picture. As you will see from the snapshot with this story, it was a most impressive racer, and undoubtedly created a lot of talk and attention from the public in Indianapolis. The ROUND TABLE CLUB is delighted to welcome Mr. Hesseldenz into its fast-growing ranks, and we certainly appreciate the many kind expressions contained in his letter. For the present we have got to cut this story short, but we are sure we will have plenty to tell you about this new and wideawake showman before very long. Keep us posted, "R. G.," and don't forget your own photograph with your next letter, so that your introduction can be a little more intimate than this article.