Motion Picture News (Oct-Dec 1929)

so Motion Picture News December 28, 1929 manage-i?!' HOUND table club Fred E. Johnson's Oil City Activities Produce Results Fred E. Johnson's continued activities as a wideawake manager are even more forcibly brought home to the ROUND TABLE CLUB ever since he came to ^^^^^~ ~ ^~""^^^^— the Keith's Drake Theatre, in Oil City, Pa. Fred has a knack of cashing in on every conceivable angle which presents itself in connection with exploitation and advertising, and we already know of his ability of creating good will by working with the merchants on the various welfare organizations in any city in which he is located. Only recently he ran a style revue in conjunction with one of his attractions and the result of this revue was the selection of a "Miss Oil City" who will be sent to Phila CLUB EMBLEM PIN!!! Wear It All the Time! IT WILL IDENTIFY YOU AMONG THE WHOLE SHOW WORLD AS A MEMBER OF THIS GREAT ORGANIZATION AND A REAL LIVE-WIRE SHOWMAN ! This is the actual size of the pin. It is made of rolled gold with the outer circle containing a blue enamel background and the inner circle an orange background. The wording is in gold letters. USE THIS BLANK: Managers' Round Table Club, 729 Seventh Avenue, New York. Kindly send me, postpaid, Club Pins, for which I enclose payment at $1.00 per pin. Name of Member Theatre Address g City State delphia in connection with the State Pageant next summer. The same style revue tied up local dancers from Oil City as well as the newspapers and several other worthwhile connections, all tending to put over the stunt 100 per cent both from the papers' estimation and the box office angle. Fred is fortunate in having rt mighty clever artist at his theatre in Oil City, and we could not help but show you one of the remarkable pieces of art work turned out on Dr. Fu Manchu, which is just typical of the work that is evidenced all around that theatre. Here is another story that lack of space compels us to cut much shorter than we would like to, but it has been so long since we mentioned Fred Johnson on our pages, that we just had to juggle this one in even though it entails eliminating part of his letter. However, we will make up for this in a succeeding issue in the very near future, at which time we hope to be able to tell you a whole lot more about him and his activities out there in Oil City. Best regards, Fred, and be sure to remember me to Mrs. Johnson. So long for the present. Lou Smith Still Active With Fox Metropolitan Chain It has been quite a while since we've heard from Lou Smith, in fact, almost since the time the Fox Metropolitan Playhouses took over the theatres that he was working in, namely, the Ritz and the Berkshire. However, we are sure you will be interested to learn that he is now at the Ambassador Theatre in the Brownsville section of Brooklyn, and as usual putting across some mighty fine exploitation and showmanship. On the accompanying cut we will show you how he exploited "Noah's Ark" and "Cock Eyed World" while he was supervising the Ritz, and Beverly for the Fox Berkshire Theatres chain. That you may better understand what this bailyhoo meant, we want you to understand that these flivvers were painted in about twenty different colors. On "Noah's Ark" he had all kinds of stills pasted on the glass in the windows and the flivver stopped often enough to give the cash customers on the sidewalk a chance to step up and observe what it is all about. As for the fine front of the theatre itself, we can vouch' for that without the aid of a photograph because we passed there during the run of "Cock-Eyed World" and found a most attractive front, far different from what we recalled when we had last seen the Beverley some three years ago. Great work, Lou, and I am sure you arc continuing the same fine work at the Ambassador Theatre. Stop in and say hello the next time you are in N. V. and remember me to the gang on the Fox Chain. Wb a,"> fW ^— ~*