Motion Picture News (Oct-Dec 1930)

100 M o t i o n Picture N c w s October 4 , 19 3 0 Better Acoustics Boost Box'Ofjice {Continued from page 86) tors there is 'another that has an appreciable place in show psychology, illusion. The sound must appear to come from the picture and yet the listener must be allowed to feel that he is in the same room with the speaker. With present day recording the areas around and immediately in back of the horns should be sound reflecting, which allows the "room tone" of the recording to become associated with the "room tone" in front of the theatre so that the listener unconsciously feels that he is in the same room with the speaker. With so many factors bearing upon the net result, each presenting its reduction factor however small, it behooves the ex hibitor who wishes to preserve and increase his success, to see that all reduction factors within his control are kept to the absolute minimum. The best possible equipment obtainable, properly operated in a theatre that is acoustically correct and free from extraneous noise, is the only possible answer to "easy listening" and increasing receipts. New Advertising Contract Dallas — New contract for use of advertising films in member theatres has been signed by Allied Theatre Owners of Texas with the Alexander Film Co. of Colorado Springs. Qets Wurlitzer Ad Post Cincinnati — R. A. Schirmer is new advertising director of the Rudolph Wurlitzer Co. He succeeds Philip B. Reister. Schirmer formerly was Reister's assistant. Is Your Theatre Up To Date and Ready for the Future? ARE you depriving your patrons of the best photographic presentation of your pictures, and yourselves of greater profits? If you are not using a WIDE SCREEN, the answer is YES. Modern Motion Pictures need, for their most successful presentation, a screen of various picture sizes, automatically adjustable by the operator, to effectively portray the outstanding scenes in the picture. This new type of screen control is an absolute necessity for the showing of Magnascope and Grandeur films, and it will play an even more important role in the film developments of the future. Will your theatre be properly equipped to benefit by these new developments? It will if you install a Peter Clark Automatic Screen Adjustor which fulfills all the demands of the present motion picture and has anticipated the needs of the future. Write at once and let us send you additional information. "Stage Equipment with a Reputation" PETER CLARK, INC. Stage Equipment Specialists for Over 25 Years 544 West 30th St. New York City Intimate Theatre In Qeddes Qroup {Continued from page 67) of the front entrance foyer, box offices, manager's office, producer's offices. At the rear of the building are the green room, director's office, stage manager's office, stage door entrance, waiting room, and freight elevator entrance. General notes on building : Surrounding the dome that spans both stage and auditorium are two concentric light galleries with locations for lamps at many angles. All lamp positions are invisible to the audience as seated during the performance. Inside the railing in front of the first row of seats is a circular row of lamps for throwing light upward (as footlights do on a proscenium stage). All lights are controlled from a single switchboard. The overall diameter of the auditorium, including the promenade, is 132 feet, and of the circular stage 30 feet. The longitudinal axis of the theatre is 300 feet. From the stage floor to the peak of the dome above is 65 feet. The basement is 25 feet below the ground level. Carbon Dioxide Theatre Cooling (Continued from page 73) tends to give the plant flexibility and is adaptable to automatic humidity control. Still another arrangement for cooling water is that of installing direct expansion carbon dioxide coils directly in the spray chamber of the dehumidifier. The carbon dioxide is expanded in the coils and the water is sprayed over them and thus cooled. The ail is blown through the water and thus cooled and dehumidified at the same time. This arrangement results in a saving of floor space for the water cooling unit ; the dehumidifier must be increased in size to accommodate the coils._ The method of distributing this cooled and dehumidified air depends on the type of building involved. Television and Wide FilmTopics at S. M. P. E. Meet Demonstration of two-way television by the Bell telephone laboratories will be one of the features of the fall meeting of the Society of Motion Picture Engineers, to be held at the Pennsylvania Hotel, New York, October 20-23. "Wide film standards will receive its fair share of discussion at the meeting," according to President J. I. Crabtree, in correcting a statement made by the press that wide film would be "tabooed" at the meeting.